Visualized: Google's Android Fragmentation vs. Apple iOS

Fragmentation is Google's (NAS: GOOG) biggest problem with Android. Although if you ask Chairman Eric Schmidt, he'll tell you it's called "differentiation," which is a decidedly positive spin.

Call it what you may, but Android's mobile ubiquity isn't without costs. comScore's latest figures show that Android now claims more than half of all smartphones sold domestically, topping Apple (NAS: AAPL) iOS at 30%.

As Google has been trying to close its proposed acquisition of Motorola Mobility (NYS: MMI) , a Moto exec recently cited hardware as a major contributor to delays in rolling out software upgrades to the masses. All those hardware configurations make it a daunting task to optimize apps among form factors, which may be why most Android tablet app developers simply don't do it.


Brace yourself for some charts
For all the fragmentation-related criticism that Android garners, at least Google is transparent with it. Big G provides a breakdown of all the various forms of Android that are floating around out there, even though the data is easily additional fodder for the platform's biggest drawback.

Have a look for yourself.

anImage

Source: Google. Data collected during a 14-day period ending on April 2, 2012.

Source: Google. Data collected during a 14-day period ending on April 2, 2012.

Here's how it's changed since October.

anImage

Source: Google. Last historical dataset collected during a 14-day period ending on April 2, 2012.

Source: Google. Last historical dataset collected during a 14-day period ending on April 2, 2012.

Not a fan of charts and visualizations? Don't sweat it, because here are some cold, hard numbers.

Platform

Codename

Distribution

Android 1.5 Cupcake 0.3%
Android 1.6 Donut 0.7%
Android 2.1 Eclair 6%
Android 2.2 Froyo 23.1%
Android 2.3-2.3.7 Gingerbread 63.7%
Android 3.0-3.2 Honeycomb 3.3%
Android 4.0-4.0.3 Ice Cream Sandwich 2.9%

Source: Google. Data collected during a 14-day period ending on April 2, 2012. Some data condensed for simplicity.

Looking at this data, it's clear how bad the fragmentation is between software versions. The majority -- almost two-thirds -- of users are still using Gingerbread, which was first released in December 2010. That was 16 long months ago, an eternity in the world of high-flying tech.

The latest and greatest version, Ice Cream Sandwich, is being enjoyed by less than 3% of the user base. ICS is a solid mobile OS that notably refines the Android tablet experience, but that does little good if no one can use it.

What about Apple?
Apple isn't kind enough to break out the distribution of the various iOS versions in the wild, but iOS developers can track version usage for their own apps.

For example, iOS developer David Smith tracks and posts data on the version distribution he sees within his Audiobooks app. His app sees about 100,000 weekly downloads, which certainly isn't comprehensive of the iOS user base, but it's a large enough sample size to be statistically meaningful.

anImage

Source: David-Smith.org.

Source: David-Smith.org.

His daily data sets show rapid adoption of Apple's latest software versions, which are made easier with over-the-air, or OTA, updates. Within his app, 80% of downloaders are on some version of iOS 5, which is Apple's most recent major annual update.

If data from one developer seems too limited, how about if we try 50 data points from different developers? Data hobbyist Chris Sauve has compiled data from numerous developers that publicly post version adoption statistics, and his results tell a similar story.

anImage

Source: PXLDOT.com.

Source: PXLDOT.com.

Sauve's data shows iOS 5 quickly jumping to more than 75% adoption after it was launched in October. Here's an even more telling chart that compares iOS and Android version adoption (Y-axis) over time (X-axis), using the same starting point.

anImage

Source: PXLDOT.com.

Source: PXLDOT.com.

The takeaway from this chart is how quickly each iOS version jumps in adoption relative to competing Android, which has important implications for developers.

He notes that iOS 5 saw 75% adoption in the same amount of time it took for Gingerbread to garner just 4% adoption. Fifteen weeks after launch, iOS 5 was near 60%, while Ice Cream Sandwich was a measly 1%.

5 pictures are worth 755 words (the length of this article)
Ultimately, all of these fancy charts point to the increasing difficulty that Google faces with fragmentation as time goes on. Fragmentation poses a serious impediment for developers, and developers determine the fate of any platform as the primary content providers.

The search giant is clearly having enough fragmentation trouble within smartphones, so it's little surprise that Android tablets have failed to take off. If Microsoft (NAS: MSFT) can coordinate its tablet-bound Windows 8 rollouts better for its swing at the iPad, it shouldn't have much trouble taking the No. 2 spot in the tablet market.

The tablet market is about to see explosive growth, which translates well for the corresponding semiconductor market. The mobile component market is expected to reach $77 billion by 2014, and you can get a head start by checking out these three promising winners.

At the time this article was published Fool contributor Evan Niu owns shares of Apple, but he holds no other position in any company mentioned. Check out his holdings and a short bio. The Motley Fool owns shares of Apple, Google, and Microsoft. Motley Fool newsletter services have recommended buying shares of Google, Microsoft, and Apple and creating bull call spread positions in Microsoft and Apple. The Motley Fool has a disclosure policy. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.


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7 Comments

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Roger Parkinson

The graphs clearly show the steeper uptake of new versions of iOS. But the actual level of fragmentation at a snapshot level doesn't seem to be so much different. Compare the final figures for graphs 2 and 3:
Android 2.3 63.7%
Android 2.2 23.1%
Others 13.2%

iOS 5.1.0 61%
iOS 5.0.1 18%
iOS 4 19%
rest 2%

So an Android developer needs to support 2.2 and 2.3 to get 86.8% coverage
An iOS developer needs to support 5.1.0, 5.0.1 and 4 to get as much.
Admittedly that does get them 98% coverage and I don't know how hard it is to support
these different platforms. I assume in all cases the major version number is the
big deal and if that is true the iOS developer still has to support two
major versions, and the Android developer only has to support 1.

April 05 2012 at 3:06 AM Report abuse rate up rate down Reply
Tom LeJeune

Fragmentation my ass. Its called options. Apple has full control over every iOS device out there. So issuing updates really inst all that difficult. The draw back to that though is the lack of options. You want an iOS device with a physical keyboard, a screen larger than 3.7 in, 4G, NFC chip, hdmi, sd card slot, or a full sized USB Port you're S.O.L. The vast majority of android handsets are running 2.3 because a.) Honeycomb was only made for tablets b.) 4.0 is still fairly new and most handset makers haven't tweaked it to there liking yet and c.) Google and samsung just released the nexus which was the first 4.0 handset. Froyo still has 25% of the market because gingerbread requires a 1GHZ CPU. But just because you're not running the latest and greatest version of android doesn't mean you're device is useless. Hell, I still have an OG DROID running froyo and the vast majority of apps work just fine.

April 05 2012 at 2:11 AM Report abuse rate up rate down Reply
mcj 3691

About 1/3 of the apps i download from the android market end up not working, so i just un-install them. No one I know with an iPhone has problems like that.

April 05 2012 at 1:16 AM Report abuse rate up rate down Reply
MichaelBrianBentley

You can't compare Android and iOS on adoption rates? What? For developers, the adoption rate matters a great deal! Knowing these details is critical for budgeting and green-lighting development on Android and iOS. The simple facts are misleading: the charts clearly show for Android you can expect to build against 2.1 and later, and for iOS you're looking at 4.0. So all other things being considered equal, your earliest target is 2.1 and 4.0. BUT! There often is an unavoidable reason why you can't support an early release with your app, such as the availability of an essential OS component or service not being present until a later release of the OS. If an OS feature is missing on Android except on the most current release, it'll be a while before there will be enough devices in the field that will be able to run any app that uses that feature. But if your app uses a feature in a just-released version of iOS, you won't have any problem finding devices that'll run your app within a few days. That difference is huge.

April 05 2012 at 12:51 AM Report abuse rate up rate down Reply
Brian D. Williams

Carriers and hardware manufacturers bastardizing the Android OS make it impossible to get updates out there. I'm reading about Google prepping the next version of the OS after ICS and most folks don't have ICS yet. I have a Droid X running Gingerbread. I've only had the phone a year and a half with no chance of getting ICS. Apple announces the next version of iOS and folks can download it within a few days, even hardware 2-3 gens old and across platforms - iPad, iPod, iPhone. As a casual users, it's hard for me to understand what it takes so long for Android updates to get out there. Why doesn't Google do more to work with the manufacturers and set some standards? Fragmentation of the hardware and all of the overlays (MotoBlur, etc.) makes getting updates a huge challenge.

April 05 2012 at 12:39 AM Report abuse rate up rate down Reply
Jake

"At the time this article was published Fool contributor Evan Niu owns shares of Apple, but he holds no other position in any company mentioned."

Read his articles, he's an Apple fanboi to the core.

The last article the Fail Fool wrote was flamed endlessly in the comments for it's complete lack of integrity.
This is no different.

April 04 2012 at 11:59 PM Report abuse rate up rate down Reply
Jake

I once again ask myself why you have a job.
You can't compare Android and iOS on adoption rates.

iOS you don't really have a choice (and it doesn't care what device you have)
Android is more like a conventional OS, updating isn't as easy.
If Google was the only company making Android handsets it would be easy to update every model. (like it is for Apple)
When you only have 8 or so models it's not hard to make sure updates don't break things.
Not so with Android.

April 04 2012 at 11:56 PM Report abuse rate up rate down Reply