Apple sold a record 37 million iPhones in the fourth quarter -- 17 million more than it had ever sold in any other quarter. By last December, 44.5% of all smartphone buyers in the United States were choosing iPhones, up from 25.1% last October. 

Is this popularity a good thing? Maybe, maybe not.

"All of a sudden, every teenage girl has an iPhone," said Mr. T. Michael Walkley, an analyst at Canaccord Genuity. "The real danger is that Apple becomes so mainstream that there is a breakaway by consumers to something new," reports the New York Times.

Indeed, those in the market for a device other than the iPhone have plenty of alternatives. Apple's rivals, which include Samsung, Huawei, ZTE, and others using the Google Android operating system "are making smartphones for much less, and the iPhone is becoming ubiquitous, threatening its cachet."

Many competitors displayed their new models at the Mobile World Congress in Barcelona, a phone trade show, to highlight their smartphones' unique features. One standout debut was Nokia's 808 PureView smartphone that boasts a 41-megapixel/1080p camera.

Competitors are also working to keep prices below that of Apple's iPhone. Apple was not present at the trade show.

Given the competition, Mr. Walkley is cautious about Apple's ability to retain its position as the lead supplier of smart phones over the next 5-10 years. Mark Newman, the director of mobile research at Informa Telecoms and Media, adds "Apple is focused on defending the high end of the market... Competitors, such as the Galaxy from Samsung, are starting to catch up. I think it is inevitable that the margin pressure increases."

But before supposing that Apple's days are numbered, consider that the company has billions of dollars earmarked for continuing innovation and marketing. The company has yet to see any major branch of the brand go on the decline. 

Business section: Investing ideas
Interested in exploring the smart phone market? Below, we've listed 10 of the biggest players in the industry.

Do you think the iPhone reign will last? (Click here to access free, interactive tools to analyze these ideas.)

1. Apple (NAS: AAPL) : Designs, manufactures, and markets personal computers, mobile communication and media devices, and portable digital music players, as well as sells related software, services, peripherals, networking solutions, and third-party digital content and applications worldwide. Market cap at $487.08B

2. Microsoft (NAS: MSFT) : Develops, licenses, and supports a range of software products and services for various computing devices worldwide. Market cap at $264.14B

3. Google (NAS: GOOG) : Is the world's most popular search engine. Market cap at $198.3B

4. AT&T: Provides telecommunication services to consumers, businesses, and other service providers worldwide. Market cap at $179.83B

5. Vodafone Group: Provides mobile communications in Europe, Africa, the Asia Pacific, the Middle East, and the United States. Market cap at $143.74B

6. Verizon Communications: Provides communication services. Market cap at $107.98B

7. QUALCOMM (NAS: QCOM) : Engages in the development, design, manufacture, and marketing of digital wireless telecommunications products and services. Market cap at $107.3B

8. Siemens: Operates in the industry, energy, and health care sectors worldwide. Market cap at $91.93B

9. NTT DOCOMO: Provides wireless telecommunications services, packet communications services, and satellite mobile communications services in Japan. Market cap at $74.34B

10. Nokia (NYS: NOK) : Provides Internet and digital mapping and navigation services worldwide. Market cap at $22.22B

Interactive Chart: Press Play to compare changes in analyst ratings over the last two years for the stocks mentioned above. Analyst ratings sourced from Zacks Investment Research.


List compiled by Eben Esterhuizen, CFA. Kapitall's Rebecca Lipman and Eben Esterhuizen does not own any of the shares mentioned above.

At the time this article was published The Motley Fool owns shares of QUALCOMM, Apple, Microsoft, and Google. Motley Fool newsletter services have recommended buying shares of Vodafone Group, Microsoft, Google, Nokia, and Apple. Motley Fool newsletter services have recommended creating a bull call spread position in Microsoft. Motley Fool newsletter services have recommended creating a bull call spread position in Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.


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fballou757

I apologize for the multiple inputs. Your system told me my comment, due to a technical difficulty, could not be posted. After three tries I exited the article and returned only to notice that all three attempts were posted. Perhaps the Latin adage "Repititio est mater studiorum" applies. My apologies to my Latin teacher.

February 28 2012 at 5:25 PM Report abuse rate up rate down Reply
fballou757

When did the NYT obtain expertise in marketing of technical consumer products? Would you prefer Apple's present condition, tending toward the mainstream and guarding against a "breakaway" or would you lean toward Research in Motion's or Nokia's positions as also rans? For me, I prefer to be in front defending my territory instead of lurking in the shadows trying to acquire notice. Apple has a strong moat: OSX and iOS, proprietary; A-series microprocessors, proptietary; software, proprietary; an array of related products that strengthen Apple's brand; $100B in cash and cash equivalents that can be marshaled to defend its intellectual property, a world-class retail system, a strong following by independent software developers, a dominant position in MP3 music players, a dominant position in tablet computers that is eating PC vendors before our eyes. The list goes on (Mac line of products, iCloud, AppStore, Apple TV, maybe). I would welcome the risk of becoming mainstream. What I do not expect is that Apple will soon lose its creative genius and outstanding management. It seems to me that pundit wannabes are trying to call the limit to Apple's growth. They will probably continue trying. I will continue to buy Apple's products and will add to my investment in this outstanding company.

February 28 2012 at 5:13 PM Report abuse rate up rate down Reply
fballou757

Type your comment hereWhen did the NYT obtain expertise in marketing of technical consumer products? Would you prefer Apple's present condition, tending toward the mainstream and guarding against a "breakaway" or would you lean toward Research in Motion's or Nokia's positions as also rans? For me, I prefer to be in front defending my territory instead of lurking in the shadows trying to acquire notice. Apple has a strong moat: OSX and iOS, proprietary; A-series microprocessors, proptietary; software, proprietary; an array of related products that strengthen Apple's brand; $100B in cash and cash equivalents that can be marshaled to defend its intellectual property, a world-class retail system, a strong following by independent software developers, a dominant position in MP3 music players, a dominant position in tablet computers that is eating PC vendors before our eyes. The list goes on (Mac line of products, iCloud, AppStore, Apple TV, maybe). I would welcome the risk of becoming mainstream. What I do not expect is that Apple will soon lose its creative genius and outstanding management. It seems to me that pundit wannabes are trying to call the limit to Apple's growth. They will probably continue trying. I will continue to buy Apple's products and will add to my investment in this outstanding company.

February 28 2012 at 5:11 PM Report abuse rate up rate down Reply
fballou757

"'The real danger is that Apple becomes so mainstream that there is a breakaway by consumers to something new,' reports the New York Times."

When did the NYT obtain expertise in marketing of technical consumer products? Would you prefer Apple's present condition, tending toward the mainstream and guarding against a "breakaway" or would you lean toward Research in Motion's or Nokia's positions as also rans? For me, I prefer to be in front defending my territory instead of lurking in the shadows trying to acquire notice. Apple has a strong moat: OSX and iOS, proprietary; A-series microprocessors, proptietary; software, proprietary; an array of related products that strengthen Apple's brand; $100B in cash and cash equivalents that can be marshaled to defend its intellectual property, a world-class retail system, a strong following by independent software developers, a dominant position in MP3 music players, a dominant position in tablet computers that is eating PC vendors before our eyes. The list goes on (Mac line of products, iCloud, AppStore, Apple TV, maybe). I would welcome the risk of becoming mainstream. What I do not expect is that Apple will soon lose its creative genius and outstanding management. It seems to me that pundit wannabes are trying to call the limit to Apple's growth. They will probably continue trying. I will continue to buy Apple's products and will add to my investment in this outstanding company.

February 28 2012 at 5:10 PM Report abuse rate up rate down Reply