Is Apple Trying to Break Your Heart with an Obsolete iPad?

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IpadApple's (AAPL) new iPad 3 may now be just days away.
Sources are telling iMore's Rene Ritchie -- and others are confirming -- that Apple will introduce its latest tablet on March 7.

Before diving into the rumored specs, let's take Apple's marketing department to task.

In a promotional email sent out earlier this month, the world's most valuable company was pitching iPad 2 as a great gift for Valentine's Day.

In the email -- with "iPad 2: A valentine they'll open every day" as a catchy subject header -- Apple suggests that a new iPad is more romantic than the traditional gifts of flowers, jewelry, or chocolates in heart-shaped boxes.

"With apps, movies, books, and more they'll adore, iPad 2 will delight them on Valentine's Day -- and every day after," reads the marketing push.

Is it fair for Apple to be tugging at emotional heartstrings for a device that will be dated just three weeks later? A dozen roses may not last that long, but no one's buying a $499 flower arrangement.

Marketing Never Sleeps

Apple introduced the original iPad in April 2009. The iPad 2 followed in Feb. 2010. Obviously, a company with annual installments can't afford to ease up on the promotions just because something better is around the corner. There is always something better around the corner when it comes to Apple.

However, the timing of this particular introduction is noteworthy. Some analysts believe that when Apple introduces the iPad 3 in three weeks that it will continue to offer the entry-level iPad 2 model at a lower price.

We're talking about a potential price cut of at least $100 on the very iPad 2 that "they'll adore" today.

The iPad 3 is going to raise the stakes

If the early buzz is true, next month's iPad 3 is going to be amazing. A better display and a higher performance quad-core Apple A6 system-on-a-chip are likely. There may even be a camera upgrade similar to what Apple did in the transition from iPhone 4 to iPhone 4S.
The Wall Street Journal is reporting that AT&T (T) and Verizon (VZ) will offer the iPad with 4G connectivity, something that isn't even available for the current generation of iPhones.

Apple is likely to stick to its $499 pricing for the entry-level Wi-Fi model, opening the door for the iPad 2 to see its price drop to $399, if not lower.

No one is going to look a gift iPad 2 in the mouth on Valentine's Day -- but true love means not being afraid to ask your sweetheart for a receipt just in case.

Longtime Fool contributor Rick Munarriz does not own shares in any of the stocks in this article. The Motley Fool owns shares of Apple. Motley Fool newsletter services have recommended buying shares of Apple. Motley Fool newsletter services have recommended creating a bull call spread position in Apple.

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11 Comments

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jcduyal

It's the Nook baby - beats I Pad at $249.00 and easier to handle (size).

February 17 2012 at 12:53 PM Report abuse rate up rate down Reply
jcduyal

It's the Nook baby - beats I Pad at $249.00 and easier to handle (size).

February 17 2012 at 12:52 PM Report abuse rate up rate down Reply
philschellenger

Why can"t we just get along.

February 16 2012 at 5:35 PM Report abuse -1 rate up rate down Reply
philschellenger

Why get we just get alone

February 16 2012 at 5:34 PM Report abuse rate up rate down Reply
Pamela

i am sad thet people feel it is apples obligation to open a factory in the u.s. we have very little quality labor for these assembly of electronic equipment, also people in our country want high pay with no skills.people here are not as reliable in quality and technology.we have alot of people with lax work ethics.the people in china are happy to have work and know if they don't do quality work,there are thousands waiting for these jobs.We inflate our worth,without having any maketable skills.this has not happened over night in our country,since the 80's we have lost job's to asia and no one said a thing.now we have more under educated and we have had an influx aliens,which consume labor.now we are at a tipping point,we don't have enough jobs to support the population.don,t just blame one company because they are sucessful,it takes skills and education in these times.high school is not enough anymore.many companies in our country out source to other countries because it keeps the products affordable.

February 16 2012 at 12:34 AM Report abuse rate up rate down Reply
1 reply to Pamela's comment
ckaju

Wrong thinking. Jobs should never go out of US. US workers need jobs, all kinds of jobs. To make US strong in economics, all jobs should be brought back home. There are lots of well educated people here to do these jobs. Moreover, if people see that they have future here, more and more people will go to higher education. Commodity prices do not do justice to the country.

February 21 2012 at 8:04 PM Report abuse rate up rate down Reply
brebman

how about paying the Chinese workers about $8/hr and then give them a work environment similar to the one at Google---that would still put a ton of profits into the mattress's at Apple

February 15 2012 at 7:48 PM Report abuse +1 rate up rate down Reply
midamerfrn

$100 billion in cash, CEO makes $170 million last year, suicides at the factory in China, no products made in the USA, yet they are the darling of the Occupy crowd. What an amazing generation of well connected fools we have.

February 15 2012 at 10:26 AM Report abuse +1 rate up rate down Reply
ertmiley3

How can we get Apple to make these products in the USA instead of using cheap labor in other countries?? They are now the largest company in the world and need to set an example of putting what is good for America in front of the making of large profits off of ignorant peasants. I would like to see large factories built here paying a living wage to thousands. Would Americans pay more for a product that is made in the USA???

February 14 2012 at 11:46 PM Report abuse +1 rate up rate down Reply
assign11

If they come out with another similar IPad this early - they are just turning customers away in droves

February 14 2012 at 9:56 PM Report abuse rate up rate down Reply
bkeith732

The author is probably pissed he didn't invest in Apple stock when it was around 100 per share. Sounds like sour grapes rather than a rotten Apple.

February 14 2012 at 9:12 PM Report abuse rate up rate down Reply