ValentinesChances are, you'll be more generous with your honey this Valentine's Day than last.

Consumer spending on the holiday is expected to exceed last year's levels, according to surveys from the National Retail Federation and American Express (AMEX).

Shoppers will shell out an estimated $126.03 on Valentine's Day gifts this holiday, up 8.5% from 2011, according to the NRF's Valentine's Day Consumer Intentions and Actions Survey, conducted by BIGresearch. American Express predicts consumers will spend even more: about $196, 8% more than last year, as 54% of shoppers plan to purchase on the lovers' holiday versus 41% in 2011, Amex's Express Spending & Saving Tracker survey revealed.

The Amex report polled a sample of 2,000 consumers, while the NRF polled 8,913.

"Consumers have been consistent in saying they have a little more spending power, despite the uncertainty of the economy," Melanie Backs, manager of public affairs for American Express, tells DailyFinance. "We've seen this in our surveys over the last few months -- from Halloween to [the] holidays and even travel -- and Valentine's Day is right in line with that trend."

Total spending on the holiday is projected to reach an estimated $17.6 billion, the NRF says.

It's also looking like a big year for bling, with 18.9% of shoppers saying they'll buy jewelry. That's the highest percentage in the NRF survey's history, up from 17.3% last year. Meanwhile, half of the gift-givers surveyed (50.5%) will buy candy, 36% will purchase flowers and 35.6% will spend on an evening out.

Couples will also spend more on Valentine-related travel plans, as 4 million engagements are anticipated this holiday, Amex says. "Engagementcations" -- engagement vacations -- are up the uptick, with 30% of consumers citing a weekend getaway or vacation as a prime setting to pop the big question, the Amex survey says.

Whatever they purchase, more consumers will tap their mobile devices as they shop for their Valentine's Day gifts: More than half of the shoppers surveyed who own tablet computers said they'll use them to research product information, compare prices, redeem coupons, while four in 10 shoppers with smartphones will use them to do the same, the NRF survey said.

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Not sure why people are willing to spend so much on this Hallmark holiday..maybe it's just me but I do prefer a nice handmade gift and romantic gesture ;) Lots of great ideas in these lists including a "love fort for adults" and some yummy recipes >

February 07 2012 at 2:35 PM Report abuse rate up rate down Reply
Phoenix Lee

valentines day is for the heathen if you celebrate this day christian you are worshipping false idols eros, amor , cupid save your money.

February 06 2012 at 2:34 PM Report abuse rate up rate down Reply

The wise ones avoid the hype of Valentine's Day, and create their own special days for flowers, candy, and what not...for those who need the hype, they pay the price. Everything for Valentine's Day reverts to regular prices, the day after the "holiday"'s worth the wait.

February 06 2012 at 10:59 AM Report abuse rate up rate down Reply
Skip Manley

a good chunk of that money will go to Provide Commerce , the parent company of ProFlowers and Shari's Berries: some of the dirtiest companies out there. (do an online search for the "easy saver scam" and you'll see the tip of the iceberg) their strawberries are dipped in fake chocolate, some of the floral orders are placed with the same local florists they say they are fresher than.. lots of press and a pretty website, but rotten to it's core

February 05 2012 at 5:36 PM Report abuse rate up rate down Reply

We do not like Flours, you just sit there and watch them wilt and die. We either get each other some local made candy or a live plant.

February 05 2012 at 4:48 PM Report abuse rate up rate down Reply

time to stop this hallmark day crap. If you can't tell someone you love them but once a year you don't have much going.
boycot Hallmark

February 05 2012 at 11:45 AM Report abuse rate up rate down Reply

my wife hates candy i hate flowers so its all good

February 05 2012 at 11:40 AM Report abuse rate up rate down Reply


February 05 2012 at 1:13 AM Report abuse rate up rate down Reply

Same OLD, tired, libtard, LIE! Always with the single digit growth. Real inflation is over 15% and rising. This means we spent more to get LESS! That’s called CONTRACTION to all non kool aid libtards! GOT GOLD?

February 04 2012 at 5:12 PM Report abuse +3 rate up rate down Reply

Worried that the Federal Reserve and the U.S. dollar ARE on the brink of collapse, more than a dozen states have proposed using their own alternative currencies of silver and gold. ---NEW YORK (CNNMoney) -- Lawmakers from 13 states, including Minnesota, Tennessee, Iowa, South Carolina and Georgia, are seeking approval from their state governments to either issue their own alternative currency or explore it as an option. Just three years ago, only three states had similar proposals in place.

"In the likely event of hyperinflation, depression, or the breakdown of the Federal Reserve, State's governmental finances and private economy will be thrown into chaos," said North Carolina Republican Representative Glen Bradley in a currency bill he introduced last year.

Unlike individual communities, which ARE allowed to create their own currency -- as long as it is easily distinguishable from U.S. dollars -- the Constitution bans states from printing their own paper money or issuing their own currency. But it ALLOWS the states to make "gold and silver Coin a Tender in Payment of Debts."

February 04 2012 at 2:43 PM Report abuse rate up rate down Reply