Ferris Bueller Rides Again ... in a Honda CR-V

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Ferris BuellerFans of John Hughes' classic Ferris Bueller's Day Off will have to keep waiting for a real sequel.

A teaser with Matthew Broderick reprising his role as the happy-go-lucky Bueller -- sort of -- is actually a taste of a Honda (HMC) commercial that will make its television debut during Sunday's Super Bowl.

Facebook, Twitter, and blogs were ablaze earlier this month with buzz that Broderick's middle-aged turn as Bueller wanting a day off from work was actually a precursor to a full-blown movie. The fact that Hughes died two years ago didn't seem to matter. The lack of production buzz in a day and age where few things in Hollywood can be kept secret didn't really register. The teaser pointing to Feb. 5 -- commercial-intensive Super Bowl Sunday -- didn't tip off faithful fans of the coming-of-age comedy.




Well, Honda has now posted the full ad on YouTube, leaving little doubt that all of the buzz-building was ultimately just about the Honda CR-V.

'The key to faking out the parents is the clammy hands'

The long-form ad is a nostalgic piece of work. Replace Chicago with Southern California, and many of the original flick's memorable moments are reimagined in the new setting with Broderick playing himself in full Bueller mode.

Whether or not the full 2 minute, 24 second ad airs during the pricey Super Bowl or not, the CR-V clip has gone viral. There were already more than 3 million views as of Tuesday morning.

Some of the viewer comments aren't kind. They're blaming Honda for playing with their emotions or trampling on Hughes' legacy.

They'll get over it. If bringing back the somewhat carefree nature of the 1980s was the goal of Honda's marketing team, it was a mission well accomplished.

'A man with priorities so far out of whack doesn't deserve such a fine automobile'

Honda can use the good news.

The Japanese automaker posted uninspiring financial results on Tuesday. Consolidated net sales declined by 8% during Honda's fiscal third quarter. Supply chain disruption stemming from flooding in Thailand dinged Japanese car manufacturers late last year. Foreign currency exchange rates also weren't working in Honda's favor.

However, the road down to the bottom line gets even bumpier. Honda's earnings fell by a sharp 41% during the quarter.
If Honda were Bueller, it would simply shrug this off and move on.

"Only the meek get pinched," Bueller told his friend in the original movie. "The bold survive."

Well, now that Honda seems to have secured a spot as one of this most memorable commercials during this weekend's Super Bowl broadcast, it seems to be a road well traveled.

You're still here? This article's over.

Longtime Motley Fool contributor Rick Munarriz does not own shares in any of the stocks in this article.




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John

This Bueller guy must have suffered a big readjustment of his sensitivities to reset his desire from a superlative million-dollar vehicle to a nondescript rice-burner. More important than the market value is the intrinsic value of engineering/performance excellence, nonexistant in any modern production car.

February 03 2012 at 12:51 PM Report abuse rate up rate down Reply
dante's paradiso

Will rent the "movie" again this weekend.... :)

February 01 2012 at 10:24 PM Report abuse rate up rate down Reply
HAT1701D

Where's Cameron?!............and Ed Rooney!

February 01 2012 at 8:52 PM Report abuse rate up rate down Reply
skjuice

If you are a car buff.. most realize Honda is 1969 tech all dressed up in a new dress from Wal Mart.. Long time OVER RATED..

February 01 2012 at 7:51 PM Report abuse -1 rate up rate down Reply
Murray

Wait! You're still here reading this? Don't you have anything else to do?

February 01 2012 at 6:42 PM Report abuse rate up rate down Reply
Murray

Great commercial and a great car! Love my CRV! Hats off to Ferris and Honda!

February 01 2012 at 6:42 PM Report abuse -1 rate up rate down Reply
BOB

One of the best funniest I've ever seen. Only one close was Darth Vader Kid.

February 01 2012 at 6:32 PM Report abuse +1 rate up rate down Reply
Shecky Vegas

Excellent commercial! I'll be sure to prime my buds during the game to catch it. I think even John Hughes would've liked it.

February 01 2012 at 4:48 PM Report abuse rate up rate down Reply
johnfla488

Poor Grace. 312 well rep'ed!

February 01 2012 at 12:32 PM Report abuse rate up rate down Reply
mrbasebal1

They should have gotten Ben Stein as well.

February 01 2012 at 12:17 PM Report abuse rate up rate down Reply