Ford Fusion Revamp Stylishly Steals the Detroit Auto Show

Ford FusionThe funny thing is, there was nothing wrong with the old car.

In fact, the outgoing Ford (F) Fusion sedan had its best sales year ever in 2011, outselling the Honda (HMC) Accord and gaining ground on the longtime segment leader, Toyota's (TM) Camry. It's a good-looking, high-quality, capable entry that offers good value.

Or maybe I should say "was." On Monday, when Ford took the wraps off the all-new Fusion at the North American International Auto Show in Detroit, Ford upped its already pretty good game in a big way.

The Biggest Star at the Biggest Show

What's special about the new Fusion? First off, it's a hottie. The old Fusion was a good-looking sedan, but the new one is an exceptional design that bears a strong resemblance to the ultra-sleek (and ultra-expensive) coupes from Aston Martin, James Bond's favorite carmaker.

With its fluid, sleek lines, sloping roofline, Bond-esque grille, and well-executed detailing inside and out, the Fusion is suddenly the most striking car in a segment where "boring" has been king for a long time.

That alone would be a big story: Exciting designs help sell cars, and the Fusion's new looks make its competitors look suddenly stale in comparison. But the new Fusion brings a lot more to the table.

Ford Fusion

Ford expects the new sedan to have best-in-class fuel economy in both its gas-powered and hybrid versions. How good is "best-in-class"? Very good: The hybrid version is expected to get a whopping 47 miles per gallon in city driving. That's good enough to handily outperform the hybrid Camry as well as the hybrid version of Hyundai's popular Sonata sedan -- and pretty amazing for a midsize family sedan, when you think about it.

But if mileage is your thing, the story gets even better.

New Technology for the Blue Oval

In a surprise, Ford also presented a "plug-in" hybrid version, dubbed the Fusion Energi. This is new ground for Ford: Plug-in hybrids are sort of a cross between a regular hybrid and a true electric car. They have regular gasoline engines as well as a hybrid's electric drivetrain, but their batteries can be recharged externally -- you guessed it, by plugging in.

That plug-supplied charge gives the car's battery enough juice to take you a moderate distance, generally between 15 and 40 miles, without using any gas at all. Depending on the length of your commute, you might go for days without hearing the gas engine turn on -- but unlike the Nissan Leaf or one of Tesla Motors' (TSLA) creations, which are purely electric, you'll have the comfort of knowing that you can drive as far as you need to with tried-and-true gasoline.

Ford hasn't yet released exact range (or pricing) figures for the Fusion Energi, which won't reach dealerships until late this year. But the company did say that the car's "miles per gallon equivalent," a rating created by the EPA to allow consumers to compare cars that can run on electric power alone, would be more than 100. That's higher than the new plug-in version of Toyota's vaunted Prius, and higher than General Motors' (GM) acclaimed-but-troubled Chevy Volt.

But it's not the only new Fusion that's expected to outpace the competition.

A Big Jump on Tough Competitors

All versions of the Fusion are available with the goodies you'd expect if you've been paying attention to Ford's most recent models: A well-executed interior that looks and feels like a luxury car's, the latest version of Ford's acclaimed voice-activated SYNC "infotainment" system, and innovative new safety features like radar-guided systems that help you parallel park and keep your distance from other cars in traffic.

As recently as a year or two ago, features like parallel-park assist were only found on high-end luxury cars like those from Toyota's Lexus brand. But Ford has found that including luxury features in mainstream models is a popular -- and profitable practice. Vehicles like the Explorer SUV and Focus compact can be -- and often are -- "optioned up" with things like premium sound systems and heated seats by buyers who are willing to pay a little extra for a more comfortable experience.
So does all of this add up to trouble for the competition? It might: While we'll have to wait until on-road reviews start coming in to be sure, it already looks like the new Fusion has raised the bar in a challenging segment. Toyota's Camry, which was all-new itself just a few months ago, suddenly looks like it has lost a step or two in comparison.

Like other recent Fords, the new Fusion is a global model, and it will be rolled out around the world over the next year or so. It will find lots of eager buyers -- and I think it'll continue its predecessor's work of gaining ground on key rivals everywhere it's sold.

At the time of publication, Motley Fool contributor John Rosevear owned shares of Ford and General Motors.

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Actually, the Fusion looks like the Mondeo which is a glaobal Ford product and was copied by Kia, not the other way around.

January 15 2012 at 9:32 PM Report abuse rate up rate down Reply

I guess I like the looks of older cars,and I also don't care for all those options. Guess I'm old fashioned :{

January 12 2012 at 6:41 PM Report abuse rate up rate down Reply

Have a ford explore with 299 thousand miles Original tranny original muffler and catalic converter,No major motor issues.All and all you cant beat that

January 12 2012 at 10:08 AM Report abuse +3 rate up rate down Reply

Copied the success of Kia Optima. Optima had a 400% increase in sales the year they went to this look. If it helps the Fusion sales increase 1/10th that amount, Ford will be happy they copied Kia. American car manufacturers have caught up with foreign car makers on mpg, but from the mid 70's on, the ugly cars America made helped foreign makers succeed in the US as much as better mpg. Primarily it was those buying huge volumes in lease deals that were loyal to ugly and high mpg. Government bought cars with our tax dollars. We were bailing them out before the bailout, and they still ended up needing a bailout.

January 12 2012 at 9:46 AM Report abuse -2 rate up rate down Reply
2 replies to vlddanny's comment

How do you know who copied who, it takes years to develope new vehicles, I would bet on Kia doing the copying...

January 12 2012 at 10:35 AM Report abuse +3 rate up rate down Reply

Ford had no bailout

January 12 2012 at 11:05 AM Report abuse +3 rate up rate down Reply

It is amazing! When the big three were run by the "good old boys" of the car companies they could not get out of their own way. Poor costs, lousy designs, poor products. Now that all three car compoanies have top management from other industries they have found ways to be competitive. I am not an Obama fan, but the top management of GM would still be there if Obama had not interrvended. Ford made their own decision to bring in an outsider. All great decissions.

January 12 2012 at 9:40 AM Report abuse -1 rate up rate down Reply

If you look at the fushion and the new Aston Martin, you will see they are similiar front ends. Ford is not stupid.

January 12 2012 at 9:02 AM Report abuse rate up rate down Reply

oh noo thank,
i dont like ford vehicles of 2012,
poor design and very ugly body,
very weak body and both weak bumpers,
dont dont get it ford vehicles

January 12 2012 at 6:16 AM Report abuse -4 rate up rate down Reply
2 replies to adika3z's comment

And you know all of this HOW, adika3z?

Advice: stick with your '86 Yugo ... it's a perfect match!

January 12 2012 at 9:41 AM Report abuse +4 rate up rate down Reply

Yeah, I can't afford one. huh?

January 12 2012 at 10:07 AM Report abuse +1 rate up rate down Reply

Ford will find some way of ruining it with a lousy transmission like they did with the 2010-1
Fusion and try to blame your driving on it, read the reviews then make your decison on that.

January 11 2012 at 9:35 PM Report abuse -1 rate up rate down Reply

Looks like they ripped the grill of an Aston Martin.

January 11 2012 at 6:58 PM Report abuse rate up rate down Reply

this will put the stock $ near $30 , finally an american auto that will compete .

January 11 2012 at 6:57 PM Report abuse +6 rate up rate down Reply