Is This Stock Headed for Single-Digits?

I don't really think anyone truly knows where the bottom is in the solar sector -- least of all the solar companies themselves.

Austerity measures throughout much of Europe and tumbling solar panel prices are wreaking havoc on solar companies' bottom lines from small to large. Once profitable companies like JA Solar (NAS: JASO) , Trina Solar (NYS: TSL) , and LDK Solar (NYS: LDK) have all gone from expecting hefty profits in 2012 just three months ago to expecting steep losses instead. Being heavily reliant on subsidies and government spending to encourage the conversion to solar power is coming back to bite this sector in the behind, and everyone is feeling it -- just ask the shareholders of First Solar (NAS: FSLR) .

Less than a year ago, a share of First Solar would have run you as much as $175. Now, the stock is having trouble holding onto the $30 mark following another absolutely atrocious earnings update. The world's biggest producer of thin-film panels reduced fourth-quarter revenue guidance to between $2.8 billion and $2.9 billion from its previous guidance of $3.0 billion to $3.3 billion, citing the "weather and other factors" as the reason for the shortfall.

What's really a stark smack in the face is how quickly 2012's estimates have come down. According to Yahoo! Finance, the analysts following First Solar had been expecting a median estimate of $10.95 in EPS just 90 days ago. Based on the company's own guidance last week of $3.75 to $4.25 in EPS, it's apparent that no one really has a damn clue how bad things are -- even the companies themselves.

Want even more encouraging news if you're a bull (note ... you're about to be drowned in sarcasm)? Despite the stock's precipitous decline, insiders haven't made a single purchase, yet they have sold more than 3.4 million shares in 54 separate open-market transactions. And all this time I thought the captain was supposed to go down with the ship! Don't forget that just two months ago, former CEO, Rob Gillette and the company split on what I'd deem less-than-amicable terms.

Until the solar sector proves otherwise, I simply don't see how you can trust any estimates from specific solar companies -- especially First Solar. Based on the rate of decline, I even question whether the company will remain operationally profitable by the midpoint of 2012. I've made my bet in my CAPS portfolio that First Solar will underperform the market going forward, and I don't anticipate needing to cover that bet until First Solar finds itself in the high single-digits.

Agree or disagree? Sound off in the comments section below and consider adding First Solar to your free and personalized watchlist to keep up on the latest news with the company.

At the time this article was published Fool contributor Sean Williams has no material interest in any companies mentioned in this article. He has nothing against going green, but prefers his portfolio shows green first and foremost. You can follow him on CAPS under the screen name TMFUltraLong, track every pick he makes under the screen name TrackUltraLong, and check him out on Twitter, where he goes by the handle @TMFUltraLong. The Motley Fool owns shares of First Solar. Motley Fool newsletter services have recommended buying shares of First Solar. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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