US Online Holiday Shopping Climbs 15% to $30.9 Billion

US online holiday shopping climbs 15% to $30.9 billionU.S. shoppers spent 15 percent more in online holiday buying compared to last year, after what may have been the busiest week of the season, said research firm comScore on Sunday.

Shoppers have spent $30.9 billion online from Nov. 1 through Dec. 16, up from $26.9 billion at the same point last year, said the Reston, Va., company, which tracks Web use.

Online sales surpassed $1 billion on four days last week. Total sales for the week climbed 15 percent to $6.31 billion compared to last year.

The five days that ended on Friday "will almost certainly be the heaviest week of the online holiday shopping season," said comScore chairman Gian Fulgoni. Online spending will begin to slow as Christmas draws closer, he said.
But "Cyber Monday," the Monday after Thanksgiving, is still the largest online shopping day ever, according to comScore. Sales for that day rose 22 percent from last year to $1.25 billion. Cyber Monday sales topped $1 billion for the first time last year.

The holiday shopping season can make up to 40 percent of retailers' annual revenue. The online sales data point to Americans' growing comfort with using their personal computers, tablets and smartphones to shop for the holidays.

Discounting and promotions have also boosted shopping this year. ComScore said on Sunday that shoppers have received free shipping on at least half of all their purchases in each week of this year's holiday shopping season.

Increase your money and finance knowledge from home

Goal Setting

Want to succeed? Then you need goals!

View Course »

How much house can I afford

Home buying 101, evaluating one of your most important financial decisions.

View Course »

Add a Comment

*0 / 3000 Character Maximum


Filter by:

How much from that peoples use C.C. to buy this...?....don't count C.C. transactions for purchase because peoples don't pay in full for end of month own purchase, Merchand who sell merchandise recieve all the money in full BUT C.C. company who pay for that in full NOT receive for end of month full amount of the money from C.C. Shoppers...(peoples DON'T pay in full how much spend for this merchandise every month), don't count this big HOLE between sold merchandise prices versus how much for real peoples pay every month for that merchanidse ....AMEN....

December 19 2011 at 10:59 PM Report abuse rate up rate down Reply

Most of on-line, takes away from brick and mortor and the people who keep writing these news blasts refuse to acknowledge,for obvious reasons, that people are paying double digit prices for everything they buy this year over last, so on paper it looks good,but it really is nothing but smoke and mirrors.

December 19 2011 at 3:25 PM Report abuse +1 rate up rate down Reply
Rockir David

Holiday shopping? What holiday is all this shopping for? Memorial Day?

December 19 2011 at 1:41 PM Report abuse +1 rate up rate down Reply