But for some shoppers, Black Friday is about other visions ... more exciting visions ... visions with wheels.
According to auto research and forecasting company TrueCar, the day after Thanksgiving isn't just the best day to buy TVs and blu-ray players. "Our analysis of the data has shown that Black Friday is also the biggest savings day of the year for car buyers," CEO Scott Painter says, pointing out that many dealers are offering some of the best deals of the year in an attempt to draw in post-Thanksgiving customers.
These discounts seem hefty considering the average mark-down buyers have gotten this year is about 6%, according to TrueCar.
Autos are popular holiday gifts, explains Paul Taylor a chief economist for the National Automobile Dealers Association. And on Black Friday, he says, car dealers are trying hard to compete with the draw of malls and big box stores.
It all adds up to a compelling argument for spending Black Friday picking out a gift that'll be "unwrapped" in the driveway rather than under the tree.
Bruce Watson is a senior features writer for DailyFinance. You can reach him by e-mail at firstname.lastname@example.org, or follow him on Twitter at @bruce1971.