Anyone who lined up outside their local Target early one Tuesday morning this past September to score some Missoni -- and witnessed the retail carnage that ensued -- will be well prepared for Black Friday.

Target (TGT), on the other hand, may not be as ready -- especially when it comes to its website, which the Missoni launch famously crashed. As Bloomberg reports, Target.com has gone down five more times since the Missoni fiasco, and its president, Steve Eastman, has departed.

Eastman has yet to be replaced, and the company is still struggling with how to handle its online traffic. The website problems began in late August, when Target stopped using Amazon Web Services, which had provided the tech infrastructure for Target to run its e-commerce platform since 2001.

Amazon (AMZN) sells data processing and cloud-based storage to large companies like Siemens, Pfizer, and Nasdaq. But retailers like Target, which compete with Amazon for online shoppers, are increasingly handling e-commerce in-house. Amazon charged Target estimated $100 million a year for its services, according to Bloomberg.

Target rebuilt its new Amazon-free website from scratch, and is continuing to adjust it as problems come up.

While the Missoni line was exclusive to the retailer, if Target.com can't handle Black Friday traffic, it could lose sales to competitors like Walmart (WMT) or Best Buy (BBY). In 2010, Cyber Monday attracted 106 million shoppers and generated over $1 billion in sales.

Even while its technology lags behind, Target did raise the bar when it comes to bricks-and-mortar Black Friday shopping. On Oct. 28, Target became one of the first retailers to announce that its stores would open at midnight on Thanksgiving. Macy's (M), Kohls (KSS), and Best Buy have all followed suit.




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15 Comments

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Jim

People complain about how badly WalMart & Target treat it's employees, and how they only sell things made in China. But that is the life of a discount retailer. If you raise the prices of your products because you are selling things made in America, then everyone complains. If you sell things inexpensively, then you have crappy benefits for employees.

November 12 2011 at 3:16 PM Report abuse rate up rate down Reply
alababe9

I will work Thanksgiving and the Friday after so I won't be out in the whole mess. Extra money for me. I have already done my Christmas shopping.

November 10 2011 at 10:25 AM Report abuse rate up rate down Reply
Mr. Rockafeller

I watched a program on one of the discovery channels all about missoni and how all their items [ sweaters, jackets, hats, scarves , etc. ] are made in italy with skilled italian workers....but if they are now suppose to be selling millions of pieces of this and that to US stores how can we expect it to be made in italy ? Most likely they will have to call on the chinese to fill in at some point ..... then it will be good by to ' made in italy '........and to the high - end quality of their products

November 10 2011 at 6:47 AM Report abuse rate up rate down Reply
toosmart4u

The trouble with shopping in America is these big box stores have very little American made products for us to choose. Greed has taken over with no regard to the American worker. Our business world will move their manufacturing to any country where they can get cheap labor. It is time for us consumers not to purchase any of these foreign products. Lets put every American back to work. Our business world is run by republicans, curel, cruel, republicans. STILLMADEINUSA.COM

November 10 2011 at 3:48 AM Report abuse +4 rate up rate down Reply
qtzpi4

I will NEVER buy anything else online from Target...I don't trust the operation one bit.
Holiday shopping? FORGET IT..... I am STILL waiting for the Missoni items I ordered, way back when!
Target has sent me but one email all this times apologizing for the delay and making it sound like it's still coming! Who are they kidding? How can that be?
Target surely lost alot of customers after this colossal failure to meet the MISSONI demand they HYPED themselves.
I would hope others like Missoni stay clear of this retailer because it damages their exclusive brand.
E-commerce is not rocket science anymore ....note the success of Amazon, Zappos and HSN. Target needs to get with the times, hire some experts and make good to all those who trusted Target to bring Missoni in every home in America!

November 09 2011 at 11:55 PM Report abuse +2 rate up rate down Reply
baldbiker2

I dont know what Missoni is, but if it was sold at Target, it was a cheapened version of the original whatever it was. Thats what Target does, just like Walmart and all the others. Will Target.com crash on Black Friday? I'll never know cause I'm sleeping in late. Besides, why go to Target for anything at Christmas? The "One to show and one to Go" retailer is always out of everything I have ever gone there for. So, no need.....

November 09 2011 at 11:09 PM Report abuse +3 rate up rate down Reply
stripedbass7

Dont worry, i just cancelled christmas.

November 09 2011 at 10:06 PM Report abuse +1 rate up rate down Reply
stripedbass7

Only a 100 Million a year to ru n the website? why so cheap?

November 09 2011 at 10:05 PM Report abuse rate up rate down Reply
savemycountry911

I don't like Target. Hope they go broke.

November 09 2011 at 9:39 PM Report abuse +2 rate up rate down Reply
corycac

If Target's Black Friday deal is anything like this week's ad where they have a very limited number available or in stock at any given time I'll be shopping else where. The one thing I hate is a retailer offering a deal and can't produce the merchandise.

November 09 2011 at 9:01 PM Report abuse +3 rate up rate down Reply