Here's some Black Friday shopping advice: Stay home.

Ditch the stores, crowds and lines, and instead scour the online sites, where the deals and discounts often eclipse what you'll find in stores, says Brad Wilson, CEO of, a coupon web site that monitors retailers' promotional strategies year-round.

E-commerce retailers aren't burdened by the overhead of brick-and-mortar stores, and sales tax is often waived -- "which makes it 25% to 30% less to shop online than brick-and-mortar stores," he estimates.

Wilson weighs in on where to snag some big bargains on shoes, electronics, jewelry, apparel and home goods during the kick off to the holiday shopping season.

Consumer Electronics

While (AMZN) is highly price competitive on consumer electronics, they're not the only ones.

Also check out,, and for deals on everything from tablet computers to smart phones to HDTVs. "You're [likely to] find as many deals there as on Amazon," Wilson says.

Shoes offers unrivaled customer service, but you'll find bigger footwear deals on, and on a wide range of brands such as UGG, Timberland, Calvin Klein, Steve Madden and Aerosoles, to name a few. "They'll have more of a selection than any physical shoe store on the planet," Wilson says.


While markups are built into the prices of retailers like Tiffany (TIF) to fund marketing campaigns and store operating costs, buys from some of the same wholesalers, selling everything from diamond rings to charm bracelets and gold earrings for an estimated 20% markup-- about five times less than the national jewelry chains, he says.


On Black Friday weekend, mine -- where retailers and suppliers go to unload excess goods -- as well as, a division of private sale site Rue La La, for designer duds at a discount.

Also check out for a bargain "boutique" shopping experience, Wilson says. It's where you'll find discounts from independent boutiques and clothing labels, new designers and sellers of vintage fare.

For savings on outdoor apparel, try "Moosejaw is great for brands like North Face and Patagonia," Wilson said.

Home Goods

As home goods such as cookware, small appliances and bedding are "big volume sellers" at national brick-and-mortar chains during the holidays, check out (M), (TGT), (KSS) and (SHLD) for deals. The sheer velocity of sales of these items in November and December means the big chains can afford to sell housewares at steep discounts, Wilson says.

And before you thumb shop this Black Friday, don't forget to sweeten the deal with a coupon. Checkout sites like and for online coupons.

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Yuyong Chen

March 31 2015 at 4:11 AM Report abuse rate up rate down Reply
Yuyong Chen

March 31 2015 at 4:11 AM Report abuse rate up rate down Reply

Actually the best gifts is family season passes to zoo's, family accounts for the wmca. Things that families can do together. I have did all the shopping that I am going to do, and my gifts will last all year long for my children and grandchildren.

November 08 2011 at 1:50 PM Report abuse +1 rate up rate down Reply

Buy hand crafts made locally.

November 08 2011 at 12:40 PM Report abuse rate up rate down Reply
Hi Gram, Ty&Dill

The best thing any shopper can do this holiday shopping season, whether on line or in the stores, is buy AMERICAN MADE products. Do your homework before you shop and spend that extra couple of bucks to get American Made products. The job you save/ create might be your own or your nieghbor's. We have to turn this country's economy around, God knows the Gov't. and the wealthy aren't going to do it. Support local business and manufacturing, keep our people working, not China's. Happy Holidays and Merry CHRISTMAS!!

November 08 2011 at 11:42 AM Report abuse rate up rate down Reply
1 reply to Hi Gram, Ty&Dill's comment

Absolutely !!!!!!!!!!!!!!!!!!!!!!!!!

November 08 2011 at 12:53 PM Report abuse rate up rate down Reply

I do not agree with shopping on line..Try giving the local stores some business. Maybe it's your kid out there working for someone, and would like to keep his job..WAKE UP !!!!

November 08 2011 at 11:05 AM Report abuse rate up rate down Reply
1 reply to Julie's comment

I don't consider the Best Buy, Target, Home Depot, Walmart & Old Navy down the street "local" stores. The money spent at those places DOESN'T go into the community, it goes into the pockets of CEO's.

November 08 2011 at 12:12 PM Report abuse rate up rate down Reply
1 reply to powermetal2000's comment

There taking about independents

November 08 2011 at 12:53 PM Report abuse rate up rate down

Retailers must be cautioned against making "too much" profit, otherwise they risk the governments wrath to find a way to take it away from them by taxes, regulations, etc. Does anyone stop to consider where most of the profits go for these publicly traded companies? pays workers, medical insurance, unemployment addition, much goes into our 401K's and IRA'S or savings portfolios. If they had none or low profits, chances are the investment houses would dump their stock and they could go belly better than making too much profit? Obama's demonizing of successful American businesses, who have high profits is troubling....would it be better if they were foreign companies selling to us making those high profits?

November 08 2011 at 9:54 AM Report abuse rate up rate down Reply
1 reply to Mike's comment

Look you and me get it but the little weebes on here can't understand all of what you said It's amazing how far off abd wrong they are If they knew how business really worked none of thse fools would be spewing there mouth When they walk away people Go Wow what a dummy

November 08 2011 at 12:56 PM Report abuse rate up rate down Reply

I swear, every time I go to a Wal-Mart, there is at least one person in there with their pajamas on. I know that's not what this article was referring to, but it's the truth. And a lot of stores will offer free shipping, and I think I would rather pay for shipping than spend the money on gas to get to the stores and the "pain" of having to deal with the crowds.

November 08 2011 at 9:32 AM Report abuse rate up rate down Reply
1 reply to pj512's comment

It's not just Walmart. It supermarkets, McDonald's, the movie theater, the mall, Starbucks etc etc, doesn't matter if it's day or night. There's always someone in their pajamas. They think they look cool. You can thank some lame brain hip hop singer for that idiotic trend.

November 08 2011 at 12:16 PM Report abuse +1 rate up rate down Reply
1 reply to powermetal2000's comment

Personally I am just glad their pants aren't hanging half off of them, or their butt cheeks aren't hanging out.

November 08 2011 at 3:09 PM Report abuse rate up rate down

20% to 30% less is an exaggeration. Let's not forget the shipping charges AND the "handling fees". You'll find that even if shipping is waived, there will be a handling fee. And both have skyrocketed in recent years.

The convenience, however, can't be beat.

November 08 2011 at 8:12 AM Report abuse rate up rate down Reply
Leah Hahn

I just found a place called Printapons where I can get my fav. restaurant coupon for 90% off!! all you have to do is just print and take it.

November 08 2011 at 8:10 AM Report abuse rate up rate down Reply