It is not unusual for brands to disappear. It is unusual to see major brands resurrected. Scores of brands like New Coke, Circuit City, and Borders are likely to be gone forever. But a number of companies find that certain dying brands still have some attraction for consumers. This may be because at one time they were well-known, at least well enough to make them worthwhile targets for new investment. 24/7 Wall St. looked at the world of dying brands to find several that, with product changes and marketing dollars, have come back to their previous levels of sales and popularity.

Most of the brands on the 24/7 Wall St. Brands That Have Come Back From the Dead list have long histories. Brands, including VW, Lego, and Nintendo are nearly a century or more old. Even Apple and Camaro have been consumer products for decades. All of them were also the market leaders, or at least brands with very large sales, in their sectors before their revenue declined.

24/7 Wall St. looked at consumer brands that were among the dominant players at some time in the past 50 years, then lost their place almost completely. They were revived by their parent companies or new owners, and are now profitable and healthy again. Some, like Apple and Marvel, are the leaders in their industries.


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investor

what a nice posting thats wonderful !

October 17 2011 at 3:20 AM Report abuse rate up rate down Reply
Krisca

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October 17 2011 at 2:30 AM Report abuse rate up rate down Reply
jhrochesterny

Who wrote this? VW not being well known in the 60s? Rabbits being unpopular? Maybe the later US made ones but they were everywhere in the mid 70s, so were VW vans in the 60s...and the original beetle was the best selling car of all time...
And Old Spice isnt the same old scent from way back when your grandfather used it in those white bottles, its same in name only so I dont think thats a fair comparison.

October 15 2011 at 9:34 AM Report abuse rate up rate down Reply