Sure, shopping at Walmart (WMT) is your guilty pleasure, but do you really want to share with all your Facebook friends which store in the 9,700-unit chain is your very favorite?

The world's biggest retailer hopes you do: It's launching more than 3,500 store-specific Facebook pages, plastering the social networking site in much the same way it carpeted the nation with its stores.

A new MyLocal Walmart Facebook application will enable shoppers to track what's in their local stores and when. It will offer up locally-relevant information on new products -- from LED TVs to organic dog food -- as well updates on big discounts, or in Walmart speak, "hot rollbacks."

Walmart "fans" will get Facebook updates on savings, and be kept in the loop on in-store events. Shoppers planning their holiday shopping for Black Friday, for example, will be able to print their store's map on Facebook.

The app reflects Walmart's bid to bring its "store of the community" strategy to what has become the biggest online community.

"Our innovative approach with Facebook allows us to bridge the gap between local and social, giving millions of customers the localized shopping experience they expect from Walmart," Stephen Quinn, vice president of global marketing, in a statement.

Adds Carolyn Everson, vice president of global marketing solutions for Facebook: "People on Facebook want to connect with the brands that they love."

But it's no secret that not everyone is in love with the retail behemoth. Being the diverse social community Facebook is, those 3,500 new Walmart pages on Facebook are just a click away from all the Walmart haters on the site.




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Ted

I have to be in a certain mood to shop at WalMart...

October 12 2011 at 11:36 AM Report abuse +1 rate up rate down Reply
Jack Rhea

Wal-Mart doesn't save anyone any money. If you are truly concerned about your finances, why the hell are you out shopping?! The typical person who goes to Wal-Mart is buying something they don't NEED. Food is a need (can be purchased just cheap at a great number of places without a Wal-Mart) clearly if you've chosen Wal-Mart for clothes you are no fashionista and therefore would not know what difference it makes so go find them cheaper (if it's truly savings on necessities that has you concerned) at a thrift store, probably better quality and made in America if that's is really anyone's concern. If you're financially in a bind especially if your a parent you have no business buying flat screens, IPods, furniture, picture frames, DVDs, or any other luxury items. If you do then you are common trash and your children will grow up to be the same Wal-Mart shopping garbage for they will know no different.

October 11 2011 at 5:54 PM Report abuse rate up rate down Reply
1 reply to Jack Rhea's comment
warrenbent

WalMart saves lots of people money.

My wife just bought my son new eyeglasses at WalMart when his prescription changed. They were a fraction of the cost of buying them from one of the vision center stores. While there, she bought some over-the-counter medications that are far cheaper than chain store drugstores.

There might be bargains to be had on clothing at thrift stores, but the selection is far less, so if you need a specific item for a job interview, it may not be available at the thrift store. Not only that, for many people the WalMart is going to be far more convenient than a thrift store, meaning shoppers would have to travel further distance for a single item when buying it at WalMart could be coupled with purchases of other necessities, thereby cutting down on gasoline purchases.

The list goes on, but the point remains the same. WalMart didn't grow from nothing to its current size by failing to provide consumers with an attractive value proposition.

October 12 2011 at 10:56 AM Report abuse +1 rate up rate down Reply
kootenayredneck

"Carolyn Everson, vice president of global marketing solutions for Facebook: "People on Facebook want to connect with the brands that they love."

Carolyn is dead wrong. More hype than anything on social media and Wal-Mart is the last brand I would "Like", even though I do shop there.

October 11 2011 at 5:31 PM Report abuse rate up rate down Reply
John Cochran

walmart sucks
don't do any busines walmart they are crooks wiffe worked over 18 years was rush to get invotory done
fell off olater wasunable to work again died March11 2011 never shop at walmart again

October 11 2011 at 4:34 PM Report abuse rate up rate down Reply
randallalbin

i guess that walmart is a frequent target for being criticized. just think about all the money that can be saved when you shop at walmart. i do.

October 11 2011 at 4:34 PM Report abuse rate up rate down Reply
scotttimscott09

Good way to be "Unfriended" though.

October 11 2011 at 3:57 PM Report abuse rate up rate down Reply
1 reply to scotttimscott09's comment
warrenbent

Unfriended by virtue of Walmart on one's Facebook Wall?

LOL!

October 11 2011 at 4:19 PM Report abuse rate up rate down Reply
warrenbent

The premise of the article seems to be that people shouldn't want any reference to WalMart on their Faceboiok wall because some OTHER people might not like WalMart.

Bleat much, Ms Thau?

October 11 2011 at 3:53 PM Report abuse rate up rate down Reply
dolly1p

no way i see to much of them dont shop there the treat there people lousy not alot of stuff is american made

October 11 2011 at 3:51 PM Report abuse rate up rate down Reply
Frank

Was in Walmart this morning for some filters (made in USA). Noted there prices have gone up on quite a number of items.

October 11 2011 at 3:47 PM Report abuse rate up rate down Reply
JOSEPH A JANOSIK

No way, NOT unless Walmart is willing to pay me a monthly fee.

October 11 2011 at 3:43 PM Report abuse +1 rate up rate down Reply