Retailers are expected to scare up some wicked Halloween sales this year.

Spending on the holiday is expected to rise, as more people than ever celebrate the ghoul and goblin heavy ritual, according to the National Retail Federation's Halloween Consumer Intentions and Actions survey.

Indeed, seven in 10 Americans (68.6%) plan to celebrate Halloween this year, the most in the NRF's 10-year survey history -- up from 63.8% in 2010.

The average consumer will spend $72.31 on decorations, costumes and candy, up from $66.28 last year, which should add up to an estimated $6.86 billion in Halloween sales, according to the survey, which polled 9,374 consumers and was conducted by BIGresearch.

Adding to the robust outlook is that more people will play dress up this year -- 43.9% versus 40.1% in 2010 -- spending about $26.52 per costume.

Consumers will also spend $1 billion on children's costumes compared to $840 million last year. And they're increasingly getting Fido and Fluffy into the act. Pet owners will spend $310 million on costumes for their four-legged family members.

In addition, more people -- 34.3% versus 33.3% -- will either throw or attend a Halloween bash, while 49.5% plan to deck out their home and yard in frightful decor such as life-size skeletons and fake cob webs.

"It's apparent that Halloween has become immensely popular with consumers of all ages, not just children, as it may have been 10, 15, 20 years ago," Kathy Grannis, director of media relations for the NRF, tells DailyFinance.

"The great news about Halloween is that consumers can easily find inexpensive and affordable ways to celebrate, even with the economy still on the back of their minds."

Despite the urge to splurge on creepy goodies, some shoppers will still be mindful to keep their spending in check this year.

According to the survey, 18.9% will opt to make a costume instead of buying one, while 16.7% will use last year's costume.

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Is It Déjà Vu >> October 2008 VS October 2011 All Over Again ???

Date DJIA Close Point Change % Change
October 1, 2008 10,831.07 -19.59 -0.18%
October 2, 2008 10,482.85 -348.22 -3.22%
October 3, 2008 10,325.38 -157.47 -1.50%
October 6, 2008 9,955.50 -369.88 -3.58%
October 7, 2008 9,447.11 -508.39 -5.11%
October 8, 2008 9,258.10 -189.01 -2.00%
October 9, 2008 8,579.19 -678.91 -7.33%
October 10, 2008 8,451.19 -128.00 -1.49%

During these eight trading days, the DJIA would drop a total of 2,399.47 points or 22.11%

October 02 2011 at 10:10 AM Report abuse rate up rate down Reply

We plan on keeping our porch lights off, and hide. Can't afford treats this year.

September 29 2011 at 1:36 PM Report abuse rate up rate down Reply

Yippee, go and buy retail stocks

September 28 2011 at 6:32 PM Report abuse rate up rate down Reply

The bottom line is that we do have 14 million citizens out of work, BUT more than 100 million STILL employed, working, AND spending like they actually have jobs! So enjoy the freeeeking holiday if you so choose! Happy Holloween everybody!

September 28 2011 at 4:37 PM Report abuse rate up rate down Reply

halloween maybe a pressure cooker release after the year we have had with our politicians, economy, and forecast of unemployment. everyone in government works in make believe so why not have one night of make believe to release the pressure.

September 28 2011 at 1:14 PM Report abuse rate up rate down Reply

With the scare of gasoline rising again , the fright at the grocery check out , the panic when depositing your pay check knowing it goes less further each day , the horror of seeing thousands layoff or fired from their jobs , sure the economy is fine and people will spend like it was 2006 .
Who ever wrote this article is in a dream world created by the wonder of a calculator and a computer program that makes predictions , we can all spit out numbers , real or not is a different thing .
Europe needs cash for Stimulus , now that is scary .
US needs 450 billion in Stimulus money , now that is horrifying .

September 28 2011 at 12:21 PM Report abuse rate up rate down Reply


September 28 2011 at 10:12 AM Report abuse rate up rate down Reply

THIS COUNTRY IS REALLY GETTING PATHETIC when they have to count on Halloween to bolster the economy! GOD HAVE MERCY! The economy is terrible and I don't for one minute believe that people will spend that much money!

September 28 2011 at 7:37 AM Report abuse +1 rate up rate down Reply

The two biggest mask sellers will be a clown or b.o. Same thing if you think about it.

September 28 2011 at 7:32 AM Report abuse +5 rate up rate down Reply

i'm dressing up as a politician this year then i'll go door to door asking for money donations not candy. my "Vote For Pedro" shirt should bring in alot of pesos.

September 28 2011 at 7:19 AM Report abuse +1 rate up rate down Reply