3 Ways to Prepare for a Falling Market

Protect your portfolio from falling marketsThe U.S. economy is weakening, and investors aren't prepared for that news. Just look at the market's free fall last week after Chairman Ben Bernanke said the Fed sees "significant downside risks to the economic outlook."

Will the Federal Reserve's so-called "Operation Twist" bring back the buyers? No way. Warning signs are coming through loud and clear that the trend is down. That said, investors don't have to sit idly, waiting for better days.

Here are three concrete moves you can do today to prepare for and take advantage of the market's inevitable volatility.

1. Raise cash
Cash is king in today's uncertain environment. It provides the safety of a good night's sleep as well as the flexibility to take advantage of opportunities in the future. Sure, those near-0% interest rates at banks don't look very appetizing, and human nature being what it is, we have trouble selling stocks after prices have already fallen. But it's easier on the psyche to raise some cash today -- sell some stocks, curb some spending, go after that raise -- in the hopes of putting it to use tomorrow.

2. Look for income-generating stocks
Blue-chip stocks with hefty dividend yields are the comfort foods of the stock market. The older giants of industry can provide safety today and cash tomorrow. There are many quality names out there with great businesses and attractive yields. Here are three:

  • Waste Management (WM) does a dirty job for millions of folks. The market may go up or down, but the company will be there every day to haul away the trash. Its services are always in demand and its 4.4% dividend yield is very attractive.
  • Intel (INTC) is the largest chip maker in the world. If you've got a computer, chances are that Intel made the chips to run it. The company has a strong business, a great balance sheet, and a huge desire to share the spoils with shareholders. Today, its stock yields a fantastic 3.8%.
  • Johnson & Johnson (JNJ) touches our lives every day. Got a boo-boo? It supplies the Band-Aid. Got a migraine? It makes Axert. Need a strong company with a healthy dividend for your portfolio? Johnson & Johnson pays a 3.7% dividend yield.

These companies are strong and their dividends will continue to grow. Their solid foundation and income streams can dampen ups and downs, making the ride a little smoother.

3. Look for companies with huge long-term growth potential

While blue chips can help portfolios get through near-term rough patches, it's young companies with huge potential that can generate incredible long-term returns -- if you can ignore the ups and downs and focus on owning the business.

For instance, SandRidge Energy (SD), an oil and gas exploration and production company, looks like a long-term winner. It's made all the right moves recently, shifting its focus from natural gas to acquiring oil rights and drilling new oil wells. Selling oil should generate higher returns relative to natural gas, positioning the company perfectly for the next decade. Investors who can think 10 years down the road, versus 10 weeks, should be amply rewarded.

Be Prepared

The signs point to rough sailing in the market's waters. So we have to be prepared. High-quality companies that pay big dividends provide support for our portfolios. And raising some capital today will allow investors to cash in on opportunities for companies that can grow over time -- as long as we're willing to think in decades, not days.

To see more of David's thoughts and how he's investing his "Trends and Trades" portfolio in this difficult environment, follow him on Twitter at @trendsandtrades.

David Meier is an associate advisor at The Motley Fool and does not own stock in any of the companies mentioned. The Motley Fool owns shares of Johnson & Johnson, Waste Management, and Intel, and has bought calls on Intel. Motley Fool newsletter services have recommended buying shares of Netflix, Waste Management, Intel, and Johnson & Johnson; creating diagonal call positions in Johnson & Johnson and Intel; writing a covered strangle position on Waste Management; and creating a bear put spread position in Netflix.


Increase your money and finance knowledge from home

Introduction to Value Investing

Are you the next Warren Buffett?

View Course »

Investing in Emerging Markets

Learn to invest in a globalized world.

View Course »

Add a Comment

*0 / 3000 Character Maximum

14 Comments

Filter by:
delawarejack

Is It Déjà Vu >> October 2008 VS October 2011 All Over Again ???

Date DJIA Close Point Change % Change
October 1, 2008 10,831.07 -19.59 -0.18%
October 2, 2008 10,482.85 -348.22 -3.22%
October 3, 2008 10,325.38 -157.47 -1.50%
October 6, 2008 9,955.50 -369.88 -3.58%
October 7, 2008 9,447.11 -508.39 -5.11%
October 8, 2008 9,258.10 -189.01 -2.00%
October 9, 2008 8,579.19 -678.91 -7.33%
October 10, 2008 8,451.19 -128.00 -1.49%

During these eight trading days, the DJIA would drop a total of 2,399.47 points or 22.11%

October 02 2011 at 10:12 AM Report abuse rate up rate down Reply
ATM

The Tea Party mascot is a memory of the citizens rising up and taking claim to their land and their Government. So - what do you want to be, an Ass, a fat Elephant, or a wise citizen taking back the country?

September 28 2011 at 8:04 AM Report abuse rate up rate down Reply
ATM

THere's a reason the mascot for the democrats is an ass and the mascot for the republicans is a fat elephant.

September 28 2011 at 8:03 AM Report abuse rate up rate down Reply
toosmart4u

The #1 way is to vote for the democrats. They are the only ones to help rebuild our economy and jobs.

September 28 2011 at 4:27 AM Report abuse rate up rate down Reply
toosmart4u

The #1 way is to vote for the democrats. They are the only ones to help rebuild our economy and jobs.

September 28 2011 at 4:27 AM Report abuse -1 rate up rate down Reply
HillBillyLea11

Nadya sulman is the only one who should provide for her kids. She chose it.

September 28 2011 at 4:15 AM Report abuse rate up rate down Reply
sggoods

1. Take the Bush approach and don't pay back debt, and get out of 401K's, they've been losing since the '90's anyway
2. Dont' get a job, conserve your energy, besides Chinese have them all
3. Call the Marines, drink coffee

September 27 2011 at 9:09 PM Report abuse +3 rate up rate down Reply
1 reply to sggoods's comment
Greg

@sggoods, I agree on all your points. 1) 401Ks were invented by Wall Street, for Wall Streets benefit, as Wall Street was well aware that pensions were no longer a good way to steal money from middle America, cause pensions were being done away with. 2) I can't find a job, can't even get an interview, and I have an MBA and am willing to relocate anywhere in the world. I'm beginning to think it is indeed a total waste of energy to even look for one. 3) Yep, coffee is a relatively cheap drug and caffeine is good for pain, and as far as calling the Marines, why not, couldn't hurt.

September 28 2011 at 1:11 AM Report abuse +1 rate up rate down Reply
dsmithsfamily

gold guns and god

September 27 2011 at 9:02 PM Report abuse +1 rate up rate down Reply
hrrpa47

Bear ETF's...nuff said.

September 27 2011 at 8:43 PM Report abuse rate up rate down Reply
Nekima

heres #4 GET OUTTA THE Market????? Let it crash

September 27 2011 at 7:46 PM Report abuse rate up rate down Reply
1 reply to Nekima's comment
ak841

You must be a teen ager to talk like that.

September 27 2011 at 11:28 PM Report abuse +2 rate up rate down Reply
1 reply to ak841's comment
Setanta

no,simply a tired taxpayer as by now it should be obvious that if it HAD CRASHED and burned back in 2008 we wouldn't be trillions in debt,the illegals would have hopped on jets and flown home to the houses they built off our backs thanks to all the tax free living and welfare fraud etc etc the foreign aid and freebies would end...America would have to reset and restart.....which is inevitable now. They could have given every adult 100Gs to get things moving,the diM morons running the FHA,hud/franny and freddie could have reset the rates on their loans etc etc and even this would have had BETTER RESULTS THAN the bs put out by obama,reid and friends.

September 28 2011 at 12:34 AM Report abuse -2 rate up rate down