Will LeBron Take Heat for 'Take a Sheet' Ad Campaign?

by Ron Dicker Sep 15th 2011 2:00PM
Updated Sep 15th 2011 2:14PM
LebronThe Price of Fame enjoys a clever poop pun as much as anyone, but have the LeBron James-backed Sheets Energy Strips committed a foul in their ad campaign?

Posters (see below) for the dissolving dose of caffeine and vitamins have popped up featuring a sexy swimmer chirping, "I Take a Sheet in the Pool," a librarian
What's your read on the new Sheets ads?
In Bad Taste - I'm not a fan.1965 (39.3%)
Funny - I love them.1657 (33.1%)
Shocking - Made me look twice and then read the fine print. A good idea.405 (8.1%)
Offensive - They should pull the ads.976 (19.5%)
confiding, "I've Taken a Sheet at the Library" and other workers declaring they use the calorie-free tongue treat on the job. Coinciding with video spots such as the one featured on Sheets' website, the company hopes to complete a fast break on the get-up-and-go supplement market. And it has an all-star team behind it, including rappers Pitbull and Drake, and New York Knick Amar'e Stoudemire.

Advertising slam dunk or air ball? Tell us what you think.



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71 Comments

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WALTER

It's amazing that the mentality of connecting something to give you energy from placing a sheet on your tongue, made reference to a bowel movement only discourages me from buying this product.

December 02 2011 at 12:36 AM Report abuse rate up rate down Reply
fivehole84

I was really hoping this would have been about his new Mcdonalds commerical where he shows the emotional range of Steven Hawkins and he celebrates winning a free order of fries. If one man needs free fries, it would be him

September 30 2011 at 4:13 AM Report abuse rate up rate down Reply
mjballou

Pretty CLASSLESS, just like Mr. James himself.

September 29 2011 at 3:15 PM Report abuse rate up rate down Reply
mboykin374

Who gives a Sheet anyway???

September 29 2011 at 3:00 PM Report abuse rate up rate down Reply
Tom

It is only a commercial, who cares. if you are
offended, switch channels.

September 29 2011 at 2:41 PM Report abuse rate up rate down Reply
westland1broker

NO , NO SHEET

September 29 2011 at 2:22 PM Report abuse rate up rate down Reply
westland1broker

I WAS TAKING A SHEET WHEN I RECIEVED LABRONS LETTER THE MORE I READ I LIKED IT BETTER THE GROUND WAS BARE THERE WAS NO GRASS SO WITH HIS LETTER I WIPED MY ASS. THATS THE BEST SHEET I EVER HAD. SHEET TWO LATER. NO SHEET

September 29 2011 at 2:21 PM Report abuse rate up rate down Reply
tsulentic

A whole new meaning to Sheet, Shower and Shave

September 29 2011 at 1:42 PM Report abuse rate up rate down Reply
rdmorris1402

lebron? is that like french for idiot?

September 29 2011 at 12:33 PM Report abuse rate up rate down Reply
Ray

I took a sheet on this article!

September 29 2011 at 12:23 PM Report abuse +2 rate up rate down Reply