Apple Reportedly Set to Enter TV Market

Apple (AAPL) has conquered the multimedia device market with the iPod, the smartphone market with the iPhone, and the tablet PC market with the iPad. It has not, however, entered one of the largest consumer electronics businesses -- TV. That may be about to change. VentureBeat writes "Apple is almost certainly working on a digital television based on its iOS operating system, according to multiple sources in Silicon Valley."

An Apple TV, which would run the company's operating system, would allow people to do many things with their televisions they cannot do now. The most important of these would probably be the ability to run Apple apps. This would permit consumers to download applications from Apple's store which has hundreds of thousands of products. The Apple TV would allow people to switch from Facebook to Google to their calendars all on one device in the living room.

Apple's risk of failure is greater than it was in the multimedia, smartphone, and tablet markets. The iPod was launched into market in which multimedia devices were cumbersome and a great deal of music was pirated. The iPod was a first-of-its-kind device with seamless controls. The related ITunes store was a single stop shop for what became thousands and thousands of songs, all available at one place.

The iPhone was released when the smartphone industry was in its early stages. It was a sector dominated by Research in Motion's (RIMM) Blackberry, which was much more a business device than a consumer one. Apple was able to use its iPod brand success to sell the iPhone. And, the much-used Google (GOOG) Android operating system reached the market well after the iPhone was far down its road of success. The iPad was also early into the tablet PC market. It benefited from the wild popularity of the iPhone and the App Store--a ready place for consumers to personalize their tablets.

Apple's risk is that the TV market is already crowded. A number of large consumer electronics companies make screens. More importantly, the television in the consumer's home is already attached to an array of powerful boxes from NetFlix (NFLX), cable companies, satellite TV firms, and game console manufactures which include Microsoft (MSFT) and Sony (SNE).

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Fardan Naeem

I mean what absolute crap. Doesn't apple get tired of coming up with crap products. I mean read this article: AND TELL ME IF YOU FIND ANYTHING WORTH PRAISING IN THIS NEW APPLE TV.

August 30 2011 at 5:27 AM Report abuse rate up rate down Reply

Interesting, there is no article here to comment about.

August 30 2011 at 4:19 AM Report abuse rate up rate down Reply
Matt Bancroft

One of the key ideas to this theory is a TV subscription service offered by Apple. The TV would be a replacement and an upgrade to the Apple set-top box currently available for $99.

August 30 2011 at 4:08 AM Report abuse rate up rate down Reply

hope no one buys it. 32 in for $2500?. But i bet people will buy it cause it has APPLE on it. But ill rpobaly mistaken it for a desktop screen lol.

August 29 2011 at 6:30 PM Report abuse rate up rate down Reply

Apple has been in the TV market and while the success of iPods, iPhones and iPads dwarf it the fact remains they have sold close to a million of the new model AppleTV at $99 apiece and they cost about $5 to manufacture. Apple makes money and they make good products. So if they decide to enter the actual TV market watch out because Apple will establish a new paradigm for the television business. It will be a whole new level of the TV experience much like projection TV compared to the old CRT, cable to antennas and projection TVs to LCD and LED. Apple will take their "Digital Hub" philosophy to it's last and most profitable conclusion and you can bet your old flat screens it will be something to behold. I am sure this new TV will be expensive but it won't be prohibitively so as Apple is a world wide leader in controlling their manufacturing costs. As a long time Apple/Mac consumer whatever the cost will be it is bound to be worth it.

August 29 2011 at 5:07 PM Report abuse rate up rate down Reply

I buy apples weekly!! YOu know an apple a day keeps the pliticians away!!!!

August 29 2011 at 3:23 PM Report abuse rate up rate down Reply

I figured it was the iCasket for Steve....

August 29 2011 at 1:40 PM Report abuse -4 rate up rate down Reply

Maybe they should look at allowing Flash Player on the IPAD!

August 29 2011 at 1:27 PM Report abuse +1 rate up rate down Reply

If Apple makes a TV, I will buy it. Look at their track record, it will be better than anything out there, I don't what the cost, it will be better. Call it iTV.

August 29 2011 at 1:17 PM Report abuse +3 rate up rate down Reply
Ol Bob

Big Apple product? I thought you were talking about New York, and was wondering if it was salt water taffy.

August 29 2011 at 1:16 PM Report abuse rate up rate down Reply