This Is a Watershed Moment in OLED History
Aug 24th 2011 11:20AM
Updated Aug 24th 2011 11:22AM
It's official: Samsung (OTC: SSDIF.PK) is emphatically not splitting up with Universal Display (NAS: PANL) . Could someone please notify the tabloids?
After a series of six successive three-month extensions to an agreement first signed in 2005, the world's largest maker and user of OLED screens has signed a six-and-a-half year contract with its favorite OLED technology developer.
In a two-part structure, Samsung pays license fees for the right to dip into Universal Display's cache of phosphorescent OLED patents and also pays the company to supply OLED materials along the way.
This isn't a long-term extension of the old deal, either. As analyst firm Cowen notes, the old structure of royalties per unit shipped was replaced by a straight license fee payable upfront. The materials side-deal takes the place of the old per-unit royalties.
This is a more predictable revenue stream and sets a precedent for other partners -- potential or existing -- when their deals are hammered out. Given the central importance that Samsung holds in Universal Display's little world along with the lengthy negotiations, you can bet that plenty of other tech mavens have been watching this negotiating table closely, more likely chewing fingernails to the nub rather than chowing down on popcorn.
We don't have any hard dollar figures at this point, and Universal Display's next quarterly report is about two months away, so the real impact of this contract won't be known for a while. Considering the current climate in technology patent dealings, I'm pretty sure Universal Display was wielding the thumbscrews in this case.
In the meantime, I'd expect a host of currently smaller OLED fans to get their own deals figured out. LG Display (NYS: LPL) should be next, ending its own string of short-term license extensions. After that, more nebulous relationships would be due for some cement: Sony (NYS: SNE) , Hitachi (NYS: HIT) , and Sharp are big OEM screen builders for other gadget gurus, and they could all use a little OLED love.
By 2013, we'll have big-screen OLED TV sets and enough manufacturing muscle to supply even Apple's (NAS: AAPL) high-volume iPhones and iPads with better screens. Universal Display shares jumped 46% over the past couple days, but that doesn't mean it's too late to join the bandwagon -- you really ain't seen nothing yet.
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