BK's relatively new ownership, 3G Capital, and brand-new ad agency, McGarry Bowen, are aiming to whet subjects' appetites instead of tickling their funny bone, as the King did. The first commercial, which will begin airing this weekend, will feature the new, limited-time California Whopper with guacamole, Swiss cheese and bacon. The spot plays like a cooking-show montage as the burger's fixin's are washed, sliced and diced to a "pulsating" soundtrack, according to Forbes.
"People want a reason to go back to Burger King," Alex Macedo, BK's senior vice president of marketing, told USA Today. "There are no plans to bring the King back anytime soon."
Ron Paul of Technomic said the King was dethroned by "the Whole Foods" effect -- a chain reaction of fast food joints presenting a fresher image.
The King is dead but will he be forgotten? Will critics and consumers look back fondly at his reign, as they did for BK's "Have It Your Way" era? Or is he headed for the tomb of forgotten BK campaigns? If it's the latter, he could find himself in the "Where's Herb?" category.