Sheets Energy Strips, which dissolve on the tongue and supply a flavored, calorie-free dose of caffeine and vitamins, will be sold in special Sheets vending machines in malls, stadiums and offices around the country, the company announced Tuesday. The rollout will begin in New York, New Jersey, Connecticut and Florida.
In addition to offering Sheets four packs ($3), 10 packs ($6) and Sheets hats and T-shirts ($20), the kiosks will feature plasma screens to advertise the latest prominent entry in the get-up-and-go supplement market. Executives called the outlets a "nonhuman retail experience," but expect the machines to attract a whole lot of human beings. "The creation of these machines was a no-brainer," Warren Struhl, the CEO of PureBrands, which owns Sheets, said in a press release.
As the NBA headed for a possible stoppage of the 2011-12 season, James hasn't been sitting on his portfolio. He also recently acquired a share of the Liverpool soccer team.