Banks Play Hardball, Even With Richest Customers

×

Last week, Bank of New York (BK) told its richest clients that they would have to start ponying up if they wanted the bank to babysit their money.

Granted, the annual fee -- which starts at 0.13% -- isn't likely to cause these customers to bounce checks: It applies to anyone who has deposited more than $50 million in their accounts since the end of last month. Still, it's a sign of the times, and one that's affecting everyone, including those who don't keep a seven-digit balance in their checking accounts.

No More Mr. Nice Guy Banker

It's hard enough to make a buck when times are good. In this lousy economy, it's even more important to keep your eyes on your money -- and to make sure nobody's trying to take it out from under you.

Banks lost billions during the financial crisis and now face new regulations reining in some of their profitable businesses. So they're scurrying to replace lost revenue, and you -- the customer -- are the key part of their money-making strategy. But you also have the power to stop them.

4 Ways to Keep Banks From Dipping Into Your Balances

No matter what the ads say, banks aren't on your side. They sell a useful service, but it's up to you to make sure you don't pay more than you have to for it. Here are four ways banks take your money, and what you can do to hold onto more of your hard-earned cash.

1. Crazy-high credit card interest rates.
One of the most lucrative businesses on Wall Street is trapping customers with credit card debt. As long as you can pay off your balances at the end of each month, then credit cards are convenient and inexpensive. But once you start carrying a balance, the interest charges come fast and furious.

According to CreditCards.com, the average interest rate on a typical credit card was close to 15% last week. If you have less than stellar credit, be prepared to pay even more -- almost 25% at last check. Compare that with the 0.1% you might be fortunate enough to get from your checking account, and you can see why you can't afford credit card debt.

How to protect yourself: The solution is simple: Don't start carrying a balance if you don't now. If you do have a balance, pay it down as quick as you can. Otherwise, credit card debt can send you into a downward spiral that's really hard to escape.

2. Dumb fees for just about everything.
Remember Monopoly's "Bank Error in Your Favor"? In real life, banks never make errors, but they love it when you do -- because it means more of your cash in their pocket.

Bank fees are patently ridiculous in many cases. Even after industry leaders Bank of America (BAC), Wells Fargo (WFC), and Citigroup (C) got sued for allegations of excessive overdraft fees, the typical fee for writing a check for more than your current balance is $35. Often, those overdrafts come in batches -- and you'll end up paying that $35 over and over again. Similarly, lose your checks and you might face steep stop-payment fees.

How to protect yourself: Mistakes aside, you still have a lot of control over most bank fees. For instance, ATM fees can run as high as $5, but usually they only apply if you use an ATM outside your bank's own network. Your bank might charge a fee if you go below a certain minimum balance, but the answer is just to stay above that level -- perhaps by pretending your account has less money than it actually does. There's enough money at stake that it pays to keep an eye on it.

3. Ever-changing fee schedules.
Banks are more creative than ever in charging fees. As mentioned earlier, Bank of New York Mellon didn't think twice about alienating wealthy clients when it sent out notices that said that it would start charging large clients millions of dollars just to keep their money there. Also, thwarted by debit card fee limits, Visa (V) now plans to charge a "network participation fee" to merchants.

How to protect yourself: With banks, you have to stay on your toes. Inside that junk mail you got could be the only notice you'll ever get of a fee increase. Do whatever it takes to avoid them.

4. Paying a pittance on deposits.
Maybe the biggest mistake people make is keeping too much money in checking and savings accounts that pay little or no interest. By doing a little shopping, you can often find other banks willing to pay at least somewhat higher interest rates. And if you invest that money, you might earn a whole lot more.

How to protect yourself: Obviously, don't invest money you need for everyday uses. But if you have way more in your bank accounts than you'd need even in an emergency, get that money working harder for you in a higher-return investment.

Motley Fool contributor Dan Caplinger pinches his pennies so hard they scream. You can follow him on Twitter. He doesn't own shares of the companies mentioned. The Fool owns shares of and has opened a short position on Bank of America. The Fool owns shares of and has created a ratio put spread position on Wells Fargo. Motley Fool newsletter services have recommended buying shares of Visa.


Increase your money and finance knowledge from home

Economics 101

Intro to economics. But fun.

View Course »

Introduction to Preferred Shares

Learn the difference between preferred and common shares.

View Course »

Add a Comment

*0 / 3000 Character Maximum

18 Comments

Filter by:
John M

The only way to stop Bank of America from ripping you off is to close them down and put some of the management in jail for a long time. Stay away from these crooks!!!

August 10 2011 at 11:43 AM Report abuse rate up rate down Reply
gramps180

Banks are doing what the republican party is afraid to do.

August 10 2011 at 11:28 AM Report abuse +1 rate up rate down Reply
gramps180

Banks need regulation which can be enforced right now they do as they please and get away with it.

August 10 2011 at 11:24 AM Report abuse +1 rate up rate down Reply
savemycountry911

"Baby sit their money?" LOL. I'm not rich but banks make a fortune investing their depositors money. If I were rich, I'd withdraw mine in a heartbeat.

August 09 2011 at 3:21 PM Report abuse +2 rate up rate down Reply
ThinkUp70

This article is a joke, and about 10 years too late. The banks have been robbing people for years with credit interest, (but of course the people let them), and have encouraged the people to buy abodes that they could not afford, and last, but not least, the dribbles of interest that they give for using the people's money is a total joke, but indeed, not funny. And now, the banksters want to "charge" their depositors for their holdings in their vaults . . . . . .? It's just too . . . . .

August 09 2011 at 11:37 AM Report abuse rate up rate down Reply
Big John

Folks, this is not hard just don't use them, give your business to a credit union. You support a business and then gripe about how bad they treat you. Fire them!

August 09 2011 at 10:29 AM Report abuse +2 rate up rate down Reply
1 reply to Big John's comment
gramps180

I did and have not been sorry since.

August 10 2011 at 11:25 AM Report abuse +1 rate up rate down Reply
frank1946

Bankers will always be a Desparate Lot of Persons in bed with the FED !

How much can we insult them before they leave the Bank ?

It is time to be cheap and demanding of everyone !

August 09 2011 at 7:23 AM Report abuse rate up rate down Reply
Chris and Robin

how cum they dont mention credit unions? they dont rip off people like the banks do !!

August 08 2011 at 10:03 PM Report abuse +1 rate up rate down Reply
BHarrison2

The banks "lost billions during the economic crash" . . . BUT it was the financial institutions that basically created and perpetuated the phoney economic boom and used all sorts of frauds (derivatives), pyramid and Ponzi schemes that caused the economic collapse. During that time and even through the aftermath of the crash, the bank CEOs and upper managment have continued to receive their exorbitant salaries, perks, and RECORD BONUSES during 2010 and 2011. So, the economic crash was mostly aresult of usound and criminal financial practices by the banks; and now they want everyone ELSE to continue to bail them out.. This is an absurdity. People should remove their money from the banksbefore they allow the banks to charge them for money in their accounts,money that the banks sue to make loans to others at relatively high interest rates. Isn't this akin to robbers charging someone for breaking into their home? It is ridiculous and intolerable. Bankers are nothing more than legitimatized CRIMINALS becasue they have the money to influence Congress. The government should purge these criminals out of our financial institutions by prosecuting them for their crimes.

August 08 2011 at 9:55 PM Report abuse rate up rate down Reply
canoh

Time to buy a safe and keep my own money...

August 08 2011 at 6:57 PM Report abuse +3 rate up rate down Reply