Kraft Plans to Split Into Two Companies

Kraft Foods Inc. (KFT) said Thursday that it plans to split into two publicly traded companies, with one concentrating on its snack business like Oreo cookies and Trident gum while the other focuses on the North American grocery business, which includes Kraft cheese and Maxwell House coffee.

The move comes as more companies, including Wal-Mart Stores Inc., Target Corp. and various dollar stores, are increasing their grocery sections to capitalize on consumers' one-stop shopping needs.

"Our strategic actions have put us in a position to create two great companies, each with the leadership, resources and strong market positions to realize their full potential," Chairman and CEO Irene Rosenfeld said in statement.

The food maker's stock gained 92 cents, or 2.7 percent, to $35.22 in premarket trading.

Kraft has steadily built up its snacks business over the years, helped in part by the acquisitions of LU biscuit from Danone and Cadbury PLC. The food maker said that the snacks company would include the current Kraft Foods Europe and developing markets units and the North American snacks and confectionery businesses. The non-snacks component of the business would include mostly powdered beverages and coffee.

The snacks business is estimated to have revenue of about $32 billion.

The grocery business, with estimated revenue of approximately $16 billion, would contain the current U.S. beverages, cheese, convenient meals and grocery segments and non-snack categories in Canada and food service. Its brands would also include Jell-O desserts.

Kraft said its plan to for a tax-free spinoff of the grocery business to shareholders will take some time, estimating that it will need a year or more to work on structure, management and other issues related to the split. Taking that into account, the Northfield, Ill., company's current plan is for the split to be complete by the end of next year.

Aside from the spinoff plans, Kraft also announced that its second-quarter earnings climbed 4 percent to $976 million, or 55 cents per share, from $937 million, or 53 cents per share, a year ago. Revenue rose 13 percent to $13.88 billion from $12.25 billion. Analysts polled by FactSet predicted earnings of 58 cents per share on revenue of $13.08 billion.

Kraft also boosted its full-year forecasts for revenue from existing businesses and operating earnings. Kraft now anticipates so-called organic revenue to climb at least 5 percent, with operating earnings of at least $2.25 per share. Its prior guidance called for revenue to increase at least 4 percent, with operating earnings of at least $2.20 per share. Analysts expect earnings of $2.23 per share.

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Penny auction a good deal?? Think again. $62.81 for a 40 in. TV. Sound like a winner,huh. Lets see, the auction Co. charges $.50 to $.75 for each bid, $62.81 represents 6,281 bids and $.50 per bid thats $3,140.00 they take in for an item the paid maybe $500.00 for ( they don't pay retail). Sounds like big ripoff to me. The only person that wins is the winning bidder,maybe. How many times did they bid to win. Every bid costs at least $.50. Everybody loses except the Auction CO.

August 05 2011 at 12:25 PM Report abuse rate up rate down Reply

How ironic that when Kraft bought the successful snack companies like Nabisco much of their justification was "distribution synergies" and now suddenly that doesn't count and they want to create two companies (again! just what they were before)

August 05 2011 at 8:44 AM Report abuse rate up rate down Reply


August 05 2011 at 7:43 AM Report abuse rate up rate down Reply

Ok, heres another horrible short sighted idea from some MBA CEO ASS. Lets branch off part of the company so he can get a big bonus, and lose the KRAFT brand recognition, and start the slow slide of Kraft into bankruptcy.

CEO's, MBA's and CPAs are just as big a parasites as lawyers, and the Federal Reserve. When Kraft starts failing, the CEO/MBA who came up with this stupid split-off idea, will sell his stocks, take his severence package and go merrily on his way, as all the ReAL workers at Kraft have their hours and jobs cut, and take the fall for their greedy, short-sighted managers. TOO MANY CHIEFS! Essentially the problem with ALL of America...

August 04 2011 at 3:08 PM Report abuse rate up rate down Reply