Facebook Knows Your Face: Are Users Too Blasé About New Facial Recognition Feature?

Facebook Facial Recognition Facebook has announced that it is adding facial recognition software to help members tag photos in the U.S. The world's largest social network can help you to see your friends more easily, and they'll be able to use the software to see you.

"When you or a friend upload new photos, we use face recognition software -- similar to that found in many photo editing tools -- to match your new photos to other photos you're tagged in. We group similar photos together and, whenever possible, suggest the name of the friend in the photos," said Justin Mitchell, a Facebook engineer, in a post on the official Facebook blog. The company also said users could disable the feature for themselves, but friends would still be able to tag those users manually.

The facial recognition feature will roll out in the U.S. over the next few weeks, and so far, the comments section for the Mitchell blog post contains very few responses from people with privacy concerns. Most users wanted more details about how the service will work or how the tagging system might be turned off. Comments are hardly a scientific way to measure reaction, but they indicated no surge in concern about how facial recognition might be used as a tool by non-friends to identify people.

But despite the apparent lack of concern from members so far, the effects on privacy could be far reaching if this software is abused. Mitchell noted in the blog that "Every day, people add more than 100 million tags to photos on Facebook." That is a huge database of activity to monitor. An article in PC World suggested possible areas of concern:
But could Facebook ever identify people you're not friends with and suggest that you become friends with them? "Absolutely, it would be easy to do. All that data would be on that server farm. Technically, it's totally possible to expand that,' says Applied Recognition's Ganong.
As with most other software that is highly useful but can be manipulated by clever programmers, only time will tell whether facial recognition, a convenient feature, will turn out to be any danger to Facebook users.

Increase your money and finance knowledge from home

Goal Setting

Want to succeed? Then you need goals!

View Course »

Behavioral Finance

Why do investors make the decisions that they do?

View Course »

Add a Comment

*0 / 3000 Character Maximum


Filter by:
Carlson Yamamoto

Don't you think it's funny our government can't even obtain this kind of information about it's citizens without a court order, but facebook and other social networking site have been given the latitude? Why not, for the government it'll be like going to the library and avoid dealing with the ACLU, Lawsuits, etc., Wait is this the facebook that has like buttons all over the web and can track your whereabouts? Not the same facebook that bowed to china, and doesn't allow it's chinese users to talk about politics and religion is it? OnlyMeWorld.com the new alternative to facebook. No Real Names, No Email!

June 08 2011 at 4:10 PM Report abuse +2 rate up rate down Reply

Seems to me if the stove is hot you do not touch it. If you post your life on Facebook you are inviting trouble.

June 08 2011 at 1:44 PM Report abuse +3 rate up rate down Reply

Whats the purpose of the software? I see no use for it. You should know who you are posting on your site. So why does Facebook need to know that?

June 08 2011 at 1:42 PM Report abuse +2 rate up rate down Reply
Derek A. Murphy

I'm not too worried. The software misidentified two unrelated people in several of my photos. Not just once, but several times. There's a margin of error that prevents it from being 100% accurate.

June 08 2011 at 11:06 AM Report abuse +2 rate up rate down Reply
1 reply to Derek A. Murphy's comment
Mike Williamson

There's a margin of error NOW.

If you put vital personal information on FB you're very naive.

June 11 2011 at 11:39 AM Report abuse rate up rate down Reply