Lady Gaga Tops Forbes Celebrity 100 ListThe Queen Monster's $90 million in earnings and mastery of social media pushed her past perennial winner Oprah Winfrey. Not that Oprah's doing badly.

By Dorothy Pomerantz, Forbes Magazine

LOS ANGELES -- The men and women on our annual Celebrity 100 list -- the most powerful people in the entertainment business this year -- earned $4.5 billion over the last 12 months by starring in films, playing basketball, walking the catwalk and more. But they also rose to the top by garnering influence.

These days that means mastering social media. Lady Gaga topples Oprah Winfrey from her No.1 spot on our list, which she's given up for only the third time in seven years. Gaga is there not just because of the $90 million she earned with a monster tour, but also because of her 32 million Facebook fans and 9.5 million Twitter followers -- aka Little Monsters -- who helped move 1 million digital downloads of her recent single Born This Way in only five days. They're also happy to buy the MAC makeup, Monster headphones and Virgin Mobile phones she features in her videos.

Oprah doesn't fall far though. The daytime talk maven, who earned $290 million last year, comes in second. Winfrey's earnings sank $25 million partially due to a reduced payday at SiriusXM. She still earns big from her syndicated show and from the stars she's spawned, including Dr. Phil (No. 18) Rachael Ray and Dr. Oz. Winfrey's earning power will take a bigger hit next year, when her syndicated show ends and she concentrates all her efforts on the struggling OWN network.

The Top Two Power Ladies, United


Maybe it would help if Oprah took a lesson from No. 3 Justin Bieber (left). The Biebs debuts on our list at the tender young age of 17, with $53 million earned over the last 12 months thanks to concerts, music sales and a 3-D documentary movie that grossed $100 million at the global box office. If this were 10 years ago Bieber would still be paying his dues in small clubs and schools, but thanks to the Internet, he's a sensation. His first hit song, Baby, has been viewed 500 million times, a YouTube record.

Reality TV it girl Bethenny Frankel is another newbie worth noting. Famous for her newest hit show, Bethenny Ever After, she's used the small-screen platform to promote her Skinnygirl brand, helping her earn $55 million this year. She joins our list in 42nd place. Her entrepreneurial prowess -- she sold her Skinnygirl Cocktails to Fortune Brands (FO) and nabbed a $100 million cut of the deal paid out over multiple years -- also put her on the cover of our magazine this week.

The Celebrity 100, which includes film and television actors, TV personalities, models, athletes, authors, musicians and comedians, is a measure of entertainment-related earnings and media visibility (exposure in print, television, radio and online). We also measure social media power by looking at each celebrity's presence on Facebook and Twitter. The earnings consist of pretax income between May 1, 2010, and May 1, 2011. Management, agent and attorney fees are not deducted. Forbes has been publishing the list annually since 1999.

Despite problems on and off the golf course, Tiger Woods still makes the top 10, ranking sixth with $75 million in annual earnings. Woods hasn't won a tournament since the revelation of his marital infidelities in 2009, and he recently withdrew from The Players Championship. But he still commands $3 million a pop for overseas appearances, and collects money from his remaining sponsors, Nike (NKE) and Electronic Arts (ERTS).

Having a much better year: Leonardo DiCaprio. The star makes the biggest leap on our list this year, rising from 71st place to 15th, thanks to two huge movies: Shutter Island and Inception. The latter earned $825 million at the global box office, making it the sixth-highest-earning film of 2010. That went a long way toward helping DiCaprio earn $77 million over the last 12 months.

Will Smith returns to our list this year thanks to the upcoming Men in Black III, in which he'll reprise his role as Agent J. Smith had fallen off of our list in 2010 because he took time off to nurture the budding careers of his children, Jaden and Willow. Jaden starred in a remake of The Karate Kid (which Smith produced); the film earned $360 million. Smith helped Willow with her hit song Whip My Hair. The video for the song has been viewed 11 million times.

Notable drop-offs include Britney Spears, who ranked sixth in 2010 but stumbled this year because she didn't tour. With the Harry Potter franchise coming to an end, Daniel Radcliffe (who ranked 82nd last year) also failed to make the cut.


The Forbes Celebrity Top 10

1. Lady Gaga
Music, $90 million

2.Oprah Winfrey (right)
Television, $290 million

3. Justin Bieber
Music, $53 million

4. U2

Music, $195 million

5. Elton John
Music, $100 million

6. Tiger Woods

Athletes, $75 million

7. Taylor Swift

Music, $45 million

8. Bon Jovi
Music, $125 million

9. Simon Cowell
(right)
Television, $90 million

10. LeBron James
Athletes, $48 million


Click Here to See the Full List of the Most Powerful Celebrities In the World.
The Forbes Celebrity 100

Related Links:

Celebrity 100 Drop Offs

Celebrity 100 Newcomers

Celebrities to Watch

The 10 Most Powerful Actors

The 10 Most Powerful Actresses

The 10 Most Powerful Musicians




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createidea

If Gaga put as much effort into helping the handicapped, sick children and the elderly as she does helping homo's, she wouldn't be half bad.

Shame.

May 24 2011 at 10:03 AM Report abuse rate up rate down Reply
createidea

If Gaga put as much effort into helping the handicapped, sick children and the elderly as she does helping faggots, she wouldn't be half bad.

Shame.

May 24 2011 at 10:01 AM Report abuse rate up rate down Reply
MrMansonsGirl1

Its pretty funny when people throw stones for no reason...
I've watched her perform, I not only think she is talented but her out landish style is artistic. She gives everything she has when shes on stage and its a show worth watching. I am not a fan of her type of music but I respect her. And you fools she has 90 million reason to not give a crap what you think....

May 20 2011 at 11:34 AM Report abuse -1 rate up rate down Reply
laedbac1

Anyone with a free thinking brain would not spend a dime to support that sorry excuse for talent. Just another immoral woman that the spin media props up. America has real issues to deal with without some gaga gal or oprah windbag to support. Its amazeing how dumbed down America has become. Wake up America.

May 20 2011 at 4:37 AM Report abuse +2 rate up rate down Reply
Karen

Just goes to show how dumbed down the younger generations have become. What a disgusting person to become such a role model. People who think this nasty, untalented mess is someone to look up to are just flat-out SCARY. In the meantime, this scam-artist is laughing all the way to the bank with you idiots' money. Sheeple...no wonder our music industry is such a joke with the crap they call talent these days and people actually put up with it in lieu of having anything decent to enjoy. Where the hell is my Sammy Hagar CD? I need to erase the image of that skank out of my head with some ROCK!

May 20 2011 at 3:06 AM Report abuse +3 rate up rate down Reply
Henri Alcala

I DISAGREE I THINK IN MY OPINION I THINK SHE IS UNTALENTED AN UGLY LADY SHE MAKES ME WANT TO VOMIT , SHE SINGS BAD ALSO...!!!!!!!!!!!!!!

May 19 2011 at 11:24 PM Report abuse rate up rate down Reply
mikie walker

man have our values changed..this is like the goast ride in coney island

May 19 2011 at 10:19 PM Report abuse +2 rate up rate down Reply
ectullis

A small step in the right direction.

May 19 2011 at 9:54 PM Report abuse -1 rate up rate down Reply
jeffweatherill

So out of the ten only Oprah & Taylor Swift don't have a penis.

May 19 2011 at 9:36 PM Report abuse -3 rate up rate down Reply
1 reply to jeffweatherill's comment
ectullis

Are we sure?

May 19 2011 at 9:54 PM Report abuse -1 rate up rate down Reply
cb198713

I'd like to challenge Justin Bieber to a boxing match and see how powerful SHE is.

May 19 2011 at 8:55 PM Report abuse +1 rate up rate down Reply
1 reply to cb198713's comment
Henri Alcala

OH!JUST F HIM TIL HE YELLS DADDY

May 19 2011 at 11:26 PM Report abuse -2 rate up rate down Reply