Droid BionicMotorola Mobility's (MMI) share of the mobile phone market has been in free fall for the last few years, and it continues to face stiff competition from Apple (AAPL), Research in Motion (RIMM) and Nokia (NOK). During its recent earnings announcement, Motorola Mobility mentioned that some products it had scheduled for launch in the second quarter will now be rolled out over the summer, including its Droid Bionic smartphone and the Xoom LTE tablet. These slight setbacks could be a problem for a company already trying to play catch up.

Since 2006, when the RAZR hit its peak of popularity and helped push Motorola to a 22% mobile phone market share, Motorola Mobility's market share has been whittled down: In 2010, it was around 2.5%.

Recently, Motorola Mobility has tried to step up its game by launching new smartphone models more frequently. The more-rapid pace is intended to help it to bring out better designs, and remain on top of new developments and features in the smartphone market. Time-to-market is an important parameter for the smartphone industry, which is constantly evolving.


However, Motorola Mobility's pace of new smartphone introductions has slackened: It rolled out only two new models in the last quarter. That, combined with the delays of Droid Bionic and Xoom LTE, does not send a positive signal. In its press release, management stated "...with the delay of BIONIC from the second quarter to this summer, we know that the execution needs to get better. ... The execution flaw was an aberration rather than a course of business."

While we can give management the benefit of the doubt this time around, analysts will be keen to see if the company delivers on its revised schedule.

We currently maintain $24.59 price estimate for Motorola Mobility stock, roughly in line with market price.

See our complete analysis for Motorola Mobility stock here.

Like our charts? Embed them in your own posts using the Trefis Wordpress Plugin.




Increase your money and finance knowledge from home

Introduction to Value Investing

Are you the next Warren Buffett?

View Course »

What is Short Selling?

Make a profit when stocks prices fall.

View Course »

Add a Comment

*0 / 3000 Character Maximum

2 Comments

Filter by:
pvideo

I had a friend show me his new Zoom, such a cool device. It seemed to have some nice features, but less apps than my iPad. He showed me the cameras, the tilting features, etc. Seemed to be really bragging it up, then he told me the price, which was higher than my iPad. Then to top it off, it turns out he not only liked it, but HATED the connector. He showed me the little power connector in it and said, you won' t believe how incredibly small the connector and inside pin for the connector is. He said, I'm involved in audio and camera components and recorded in the audio industry. He then stated this was a zoom on it's last leg, three days after he bought it, because the center pin somehow was damaged, from him plugging it in. In under 3 days he destroyed the charging plug, and he's careful about plugs. How Motorola let this poor design out the door is a mystery to me, an epic fail in design of the most basic part of the device, the charge port. He told me he was returning the device and said the zoom was a failure in design. How this is not known or mentioned in the Media to me is a mystery. How could the zoom be so cool and so easily fail, it will surely happen to other zoom customers and they will likely end up suing Motorola or demanding refunds due to poor design.

May 12 2011 at 2:42 PM Report abuse rate up rate down Reply
1 reply to pvideo's comment
pvideo

Apologies for misspelling xoom as Zoom. It's pronounced zoom when people talk about it, so I often mis-spell it.

May 12 2011 at 2:44 PM Report abuse rate up rate down Reply