Apple Tops Google to Become World's Most Valuable Brand

Tech giant Apple (AAPL) has blown by Google (GOOG) to become the world's most valuable brand, according to branding research firm Millward Brown. The iPhone and iPad maker saw its brand value rise 84% to $153 billion since the 2010 survey. Google's $111 billion value dropped 2% over the same period.

Other companies that made the list included IBM (IBM) at $101 billion, McDonald's (MCD) at $81 billion, Microsoft (MSFT) at $78 billion, Coca Cola (KO) at $73 billion, AT&T (T) at $70 billion, Marlboro at $68 billion, China Mobile at $57 billion, and GE (GE) at $50 billion.

The fastest growing brand value on the list was Facebook's which rose 246% to $19.1 billion.

The study, which is called the Brand Z report, uses a "black box" methodology so it's not clear what all of the factors are that contribute to how a company's brand valuation is determined. What we do know is that Millward Brown takes into account each company's earnings.

Does Apple's valuation make sense in comparison to Google's? Perhaps it does based on what the public can see. Apple certainly has larger sales and profits. Its market cap is also higher than Google's. To top it off, Apple's stock has risen 38% in the last year while Google has remained nearly flat.

Like other brand valuation surveys, Millward Brown's latest survey does leave many unanswered questions about how the conclusions are drawn. But we'll still offer a big congratulations to Apple.

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Denny

People who don't use Apple products only see the world as a half full glass senario. Yes its true the Macbook may be a couple hundred dollars higher than an HP or Dell but the problem with the PC logic is the Dell or HP is going to be trash in 2-4 years and will need replaced where as my Macbook will still be humming along and will last 3 to 4 times longer than the average PC. The oldest Mac I own was built in 1994 and is still running great.

May 09 2011 at 11:31 PM Report abuse rate up rate down Reply
savemycountry911

APPLE IS ROTTON.

May 09 2011 at 9:56 PM Report abuse rate up rate down Reply
pismo beach, ca

Huffington will be the downfall of AOL. First off AOL got screwed financially, then the reporters left town and now the AOL stock is sinking. No brainer.

May 09 2011 at 5:12 PM Report abuse rate up rate down Reply
thomgrisso

I only agree that Apple and the lighted logo ...and the product placement on every major and Minor TV,Vidieo, and Movie and the fact that one would be blind to miss the effect... It does them little good without their contract sales they apple computer would be as dead as a Pontiac.. This form of brain washing only works for an item that does niot exceed the competition prices by less than 20%........... I see business use, Campus use,home use and AN Apple laptop is a rare sight.. Kind of like seeing a Corvette on the road ..You notice them when you see them .... I would guess that the Product placement deals cost more than the Sales to the general public .....

May 09 2011 at 11:08 AM Report abuse rate up rate down Reply
duketheedog

Fastest DROPPING brand AOL since going with LEFT of LEFT Huffington

May 09 2011 at 9:43 AM Report abuse +1 rate up rate down Reply
1 reply to duketheedog's comment
greekdish

I agree. HuffPo is a joke, full of censorship too. Its only free speech if they agree with what you say.

May 09 2011 at 8:48 PM Report abuse +1 rate up rate down Reply
LEE Resolution

evidently, the world disagrees with you.

May 09 2011 at 8:28 AM Report abuse rate up rate down Reply
the2431

Nobody can afford Apple..........................I think of them as test market engineers, that's all !

The old high price spread product company !

You need a peer group to believe in Apple !

May 09 2011 at 8:21 AM Report abuse rate up rate down Reply
1 reply to the2431's comment
greekdish

Nobody can afford Apple?? They cost the same as any other product out there. If you want a piece of crap laptop, go buy an HP...if you want quality, go buy a Macbook or Sony Vaio. Macbooks are price competitive with Vaio's and Alienware's.

Get a clue and stop spreading lies and misinformation.

May 09 2011 at 8:49 PM Report abuse rate up rate down Reply