It's time to ponder that annual question: What do you get the woman who gave you life, changed your diapers, and put up with your toddler tantrums and teenage antics?
With Mother's Day just around the corner, shoppers are expected to spend more on Mom this year than they did in 2010 -- about $148 this year, up nearly 5% from last year, according to a Mother's Day survey by branding and consulting firm Brand Keys.
"That's partly because people are feeling a little better about the economy," Robert Passikoff, founder and president of Brand Keys, told WalletPop.
Looking for that perfect gift for Mom? Here's an assortment of ideas for all types of moms that just happen to be wallet friendly, too:For the Stressed-Out Mom
• Soap.com is offering 15% off bath gift sets designed to pamper when you use the code "LOVEMOM15" on the site. These include the Ahava Bath Indulgence set for around $31.20. The set features body washes made with minerals from the Dead Sea with extracts of honeysuckle, lavender and lotus, and an "ultra plush bath pillow for an at-home spa experience," according to the site.
• For a limited-time, Aveda is selling its Balancing Ritual gift set "for feeling focused and grounded" for $42.50. It includes sandalwood oil ("designed to calm the senses"), the Chakra Balancing Body Mist, the Foot Relief cream to sooth rough, stressed feet, and a free sample of its Light Elements Smoothing fluid.
For the Tech-y Mom
According to the Brand Keys survey, electronics are the gift of choice for Mom this year. Shoppers surveyed said they're going to buy their moms electronic book readers (25%), tablets (19%), smart phones (15%), computers (9%) and cameras (6%).
• If you're willing to splurge a little, Amazon.com is offering the all-new Kindle e-reader, which features built in Wi Fi and is lighter, smaller and faster, and has 50% more screen contrast than earlier models. You can buy it now for $114, at a $25 discount, and receive special offers directly on the Kindle, such as $10 for a $20 Amazon.com gift card and $6 for 6 audio books (normally $68).
• The NewerTech line of NuGuard iPhone 4 and iPad protective cases will cover Mom's gadgets in style. They come in an array of colors, including blue, purple, frost, green, black, orange, red, pink and clear, and cost from $12.99 to $24.99 on OtherWorldComputing.com.
For the Artsy Mom
• In keeping with the growing trend of retail sites that give shoppers a hand in creating their own products, Gemkitty.com can help you design a customized piece of semi-precious gemstone jewelry with its "online designer" feature. GemKitty's limited edition Mother's Day collection includes its Sophia earrings, featuring quartz gemstones with a waterfall, sterling silver chain, for $38. (You can customize the earrings by selecting the gemstone color and either a sterling silver or gold-filled waterfall.)
• Uncommongoods.com is offering "Mom's Little Vase," a handmade glass vase by Rhode Island artist Jill Henrietta Davis, for just $18.
For the Eco-or Socially-Conscious Mom
• IKEA's new environmentally friendly SUNNAN solar desk lamps come in a range of colors and run on solar cells that transform sunlight into electrical energy. And for every $19.99 SUNNAN solar lamp sold, IKEA will donate a lamp to children in developing countries to help them see well when reading, writing or drawing after sunset.
• Macy's has launched the "Thank-a-Mom Movement." Macy's Facebook fans can send well wishes to their moms via a free personalized e-card. In turn, Macy's will donate $5 for every card -- up to a total of $400,000 -- to mom-friendly charities such as The American Heart Association's Go Red For Women movement, Futures Without Violence (formerly Family Violence Prevention Fund), the Make-A-Wish Foundation, National Park Foundation, and Reading Is Fundamental.
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