Having trouble paying your mortgage? Willing to do just about anything to save your house? Adzookie is here to help. The advertising startup is offering to pay the mortgage of homeowners (you must be a homeowner) who agree to turn their houses into billboards for as long as they're willing to keep the paint on -- up to a year but at least three months. Afterward, Adzookie will paint your house back again to its original color.While I'm generally suspicious of personal billboard deals, the sort made famous by car-wrapping companies and Internet casino Golden Palace, this one seems a better deal than most. While car ads can pay as little as $300 a month, and the pregnant belly-painting is probably a one-time phenomenon, this one could just bring in some much-needed dough. The benefit of Adzookie's deal is that you get a new paint job at the end, too (perhaps a savings of several thousand dollars if you needed a new coat).
And I have to admit, for a minute, I was sorely tempted by the offer. But the company, according to reports, says it has already gotten thousands of interested homeowners, and it had only planned to paint 10 houses with ads (the company's CEO, Romeo Mendoza, is now looking for other advertisers to sign on so it could help as many as 100 homeowners). The company will start painting houses in the next few weeks.
I doubt the company would go for a billboard on a house in my neighborhood, anyway; these cobalt blue and bright orange ads wouldn't stand out a bit in the midst of some of the extra-bold paint jobs around me. And I have to wonder if this would violate city codes against signs over a certain size. In Portland, Oregon, where I live, signs are limited to one square foot of painted area in residential-zoned properties. It will be interesting to see if Adzookie finds it's getting its brazen customers in hot water with the local law -- not to mention those famously restrictive neighborhood boards.
Adzookie Will Paint Your House and Pay Your Mortgage