These are temporary stores designed to drum up buzz for a retailer (popularized by stores like Target). They appear for a limited time -- say, Girl Scout cookie season -- and just as suddenly, disappear again.
And based on initial strong cookie sales at these temporary shops, fans of Thin Mints and Samoas nationwide could get their fix as well, as the Girl Scouts consider opening other pop-up stores throughout the country, Michelle Tompkins, media manager of Girl Scouts of the USA, told WalletPop.
"If it's successful [in New York], naturally other councils will want to do it," Tompkins says.
The Girl Scout Cookie Pop-Up Shops, located in each of New York City's five boroughs, will be up through May 5, selling $4 boxes of Samoas, Thin Mints, Do-Si-Dos, Trefoils, Tagalongs and Lemon Chalet Cremes
It's part of the ongoing effort by the Girl Scouts to grow the old-fashioned-but-lucrative cookie trade -- now a $714 million annual business -- and get their yummy wares into the hands (or mouths) of even more people.
On March 23, the organization launched the first Official Girl Scout of the USA free Cookie Finder app for the iPhone or iPod Touch to guide fans to where they can find the cookies in their area and around the country.
What's more, "The girls are using Facebook and Twitter to market the cookie program," Tomkins says.
"We have been in the midst of a huge technological transformation at Girl Scouts," said Jamie Joyce, vice president of interactive marketing for Girl Scouts USA, in a statement.
Wonder if they'll be offering a interactivity badge for that?