More people are getting everything from facelifts to liposuction these days. And it's the so-called less vain sex who is helping to drive those plastic surgery numbers up.
New statistics from the American Society of Plastic Surgeons revealed that cosmetic plastic surgery procedures among men rose 2% in 2010 from 2009.
Men underwent more than 1.1 million cosmetic procedures in 2010 -- both minimally invasive and surgical -- accounting for 9.9% of all cosmetic procedures last year.
(In 2010, 13.1 million people overall underwent plastic surgery, up 5% from the year ago period, according to the ASPS.)
Men and women between the ages of 40 and 54 make up the majority of cosmetic procedures, the ASPS says.
Male facelifts and nose jobs saw the biggest gains.Facelifts were the fastest growing male cosmetic procedure, up 14% in 2010. And 64,000 men altered their schnozz last year, making nose jobs the biggest male procedure by volume.
The bulk of the 10 fastest growing male cosmetic procedures were surgical, which reverses the previous trend of growth in minimally invasive treatments, such as Botox, according to the ASPS's findings.
After nose jobs, the top male cosmetic procedures by volume were eyelid surgery, liposuction, breast reductions and hair transplants.
As facelifts and nose jobs topped the list, men are indulging in some of the most expensive plastic surgery procedures out there: The average cost nationwide for a facelift is $6,231, while a nose job costs $4,306, on average, according to the ASPS.
That compares with $2,884 for liposuction and $3,013 for a male breast reduction.
Experts say the growth in male plastic surgery is partly due to the gender's efforts to gain marketability career-wise.
"Men have a new attitude toward cosmetic surgery than what we've seen historically," Dr. Phil Haeck, ASPS president and a board-certified plastic surgeon, told WalletPop. "Many stashed away some cash during the recession so they could come out of it with a younger look, ready to attack the job market."
Ann McMahon, a clinical psychologist based in New York City, says the still-tenuous economy and employment picture is driving older men to feel more competitive with younger men. "In our culture, younger is better" -- and that's true today more than ever, McMahon told WalletPop. And "lines and jowls are not [considered] attractive in our culture."
More men are undergoing plastic surgery "because of the economy specifically: There just aren't as many jobs out there. They're saying, 'Anything that will give us an edge, why not?'"
It used to be that "the older men in business had more stature," McMahon added. "Nowadays, it's not the same. Look at the technological age we're in: It's all about youth and speed."
The influence of celebrity culture is another factor influencing the rise of male plastic surgery, Haeck says. "The 'man's man' is also seeing celebrities undergo various procedures, so it's become more socially acceptable."
Plastic Surgery Procedures Rise ... And Men Are Fueling the Trend