pepsi throwbackNostalgists rejoice.

Pepsi is making its retro Pepsi Throwback beverage a permanent part of its stable of soft drinks.

Pepsi Throwback features iconic Pepsi packaging from the '70s and '80s and old-school taste that reflects the original Pepsi Spirit drink: It's sweetened with real sugar as opposed to high-fructose corn syrup.The company is bringing the drink back for good, due to "overwhelming consumer demand, including tons of feedback on the Throwback Facebook page," Melisa Tezanos, communications director for PepsiCo Beverages Americas, told WalletPop. "Every time we would put it out as a limited time offer fans would drive for miles to find the product and load up their pantries."

Pepsi Throwback first hit shelves in April 2009 for eight weeks and has since resurfaced for limited runs.

Pepsi is not alone in trotting out vintage consumer products.

Cheryl Swanson, a principal with branding firm Toniq LLC, calls the recent revival of throwbacks from Pepsi, but also from Mountain Dew, Doritos, Nike and several candy companies, an ever-growing trend toward nostalgia.

But why all the consumer love now for old-school fare?

"It's time to turn-back to tune-in," she said in a press release. Which told us nothing, so we read on:

"As technology is moving forward at warp speed, the economy is in disarray, and the world seems to be filled with disaster, consumers want to feel safe and familiar again." And classic brands do just that, she says.

Look for the throwback trend to blossom and spread to more consumer segments, such as fashion, entertainment and technology, she predicts.

Starting this month, Pepsi Throwback is available in retail locations nationwide in 12-ounce cans, 20-ounce bottles and in a 12-pack.

Increase your money and finance knowledge from home

How to Avoid Financial Scams

Avoid getting duped by financial scams.

View Course »

How to Buy a Car

How to get the best deal and buy a car with confidence.

View Course »

Add a Comment

*0 / 3000 Character Maximum

1 Comment

Filter by:
lakegirl05

I have been having increasing Gastro Intestinal Up sets for about 2 years now. I have always know that the "artificial sweeteners" acted like a laxitive for me. So I knew to avoid them. I am an avid label reader on food products. Recently I had a 4 month episode of GI upset that doctors could not determine the cause. I finally stopped eating all dairy, fats, salt and because of diabetic tendency reduced sugars. During this greater awareness I found that many things we put into our mouths that used to be real sugar are now Blends w/ Artificial & alternative sweeteners. Stopped all chewing gum, all sodas, all sweet cereals. Now make FROM SCRATCH my own sweets & snacks where I control Quantity & Type of fat, sweetener, salt and
dairy (if any) are in my foods. I am glad to hear that Pepsi is listening to the people. Some people do not like the taste of artificial sweeteners and others physically do not tolerate the chemicals. I still must control the "SUGAR" but understand a balance is necessary. So I am looking for the "Throback" & " Retro" labels in my local stores. I will purchase it.

July 31 2013 at 9:42 PM Report abuse rate up rate down Reply