Microsoft's Bing Dives Into Online Shopping

Microsoft (MSFT) has closed the gap between itself and Google (GOOG) in search market share by just a little, based on data from Comscore and other online measurement firms. That may be because it has improved the relevance of its search results, or because of its search partnership with Yahoo.

Whatever the reason, Microsoft has jumped into online shopping to take advantage of Bing's modest success. The world's largest software company announced that "Today we're launching Bing deals for the desktop and mobile (m.bing.com) -- giving you access to more than 200,000 unique offers in over 14,000 cities and towns across the U.S. Bing deals assembles leading offers from Groupon, Living Social and Restaurant.com (just to name a few), making it easier to discover, share and search for the best deals in your area -- all from one place." The product will use technology from Microsoft partner Dealmap.

The new product will enter a crowded market, which is nothing new for Microsoft. Companies like Groupon and Twitter already offer conduits to consumers who seek out shopping deals. Cellphone companies have begun to set up location-based software that also lets consumers use their smart phones to find and pay for products and services.

Microsoft's legendary staying power will be tested as it enters the new market. Many observers believed that Microsoft's search product would never do well compared to Google's. Some analysts also said that Microsoft's Xbox would never challenge the game consoles from Sony (SNE). The same holds true for its cloud-based software and virtualization products. In each case, Redmond has made successful headway.

Now, the question is whether the new Microsoft Bing shopping product is any good and whether the company will put its considerable marketing power behind it.


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Nora

This isn’t surprising to see from Microsoft. I’m predicting they will see a lot more people using Bing Deals as a search engine for daily deals.

A great site to use to find deals like these in your area is http://www.dailydealpool.com. They'll email you daily with the best buys, keeping you from having to search but ensuring you don't miss out on a great discount.

March 05 2011 at 2:53 PM Report abuse rate up rate down Reply
leejcaroll

Ditto the other commenter.
Also microsoft and MSN that put MSN, fox and Bing in IE8 so that it keeps highjacking the computer, freezing it on occasion as it reputs these sites on and changes your homepage no matter how mnay times you change your homepage back to the one you normally use (aol in my case).
You write microsoft and MSN and they write back you dont pay so we wont answer the question how do you gte rid of this. A friend who pays for MSN sent them the question at least 3 times and got no response at all.
I finally had to take off IE8.
Shame on MSN, and Microsoft for doing this and then refusing to tell their customers how to get rid of it absent going back to IE7

March 05 2011 at 2:33 PM Report abuse rate up rate down Reply
my4salebox

I clicked on this article for the sole purpose of leaving this comment:

Bing sucks, and I know so many people who hate it. "Modest success" is being gracious.

That is all.

March 05 2011 at 3:48 AM Report abuse -1 rate up rate down Reply