The marketer vowed to the Electronic Retailing Self-Regulation Program it would stop using balance demonstrations and qualify future claims to say the iRenew Bracelet "may promote" strength, balance and endurance.The Electronic Retailing Self-Regulation Program -- which works under the auspices of the Better Business Bureau and the National Advertising Review Council -- questioned the claims iRenew's marketer made on its TV infomercials and website including:
- "Renew Strength; Renew Energy"
- "The revolutionary bracelet that uses natural frequencies to promote strength and wellness"
- "Every iRenew bracelet is programmed with natural frequencies that your body positively responds to."
- "May promote strength; may promote balance; may promote endurance"
In its response, Harvest Trading Group said the iRenew bracelet is made of 100% silicone rubber and stainless steel, energized so the wearer experiences electromagnetic field frequencies that are used to active the bracelet. The company points to several small studies -- the largest of the studies had 100 participants -- that conclude there was an improvement in balance, strength and endurance.
In its marketer's statement to ERSP, the company said it was "... pleased ERSP determined that clinical studies and other scientific literature demonstrate that iRenew may promote strength, endurance, and balance. Harvest Direct is committed to ensuring that its advertising is truthful, accurate, and substantiated. We value and support industry self-regulation and welcome the ERSP's decision regarding advertising for iRenew."
It also told ERSP that it would continue to use performance claims based on existing product testing and the science of low-frequency electromagnetic fields. ERSP found that to be acceptable, as long as context was given for consumers.
When Consumer Ally checked the iRenew site today, all testimonials and video have been removed and consumers are greeted only by a link to buy the bracelet, with no explanation or marketing.
The iRenew Bracelet came under fire last year when the Better Business Bureau gave its marketer its lowest rating based on dozens of consumer complaints. Harvest Trade is the second marketer to back off miracle health claims. Power Balance, the company in back of wristbands and pendants hawked by pro athletes and celebrities alike, admitted recently that its claims weren't backed by science.
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