Sprint Unveils First Dual-Touchscreen Smart Phone

Sprint (S) is launching the Echo, a dual-screen handset made by Kyocera. The product will have two 3.5-inch touchscreens, run on Google's (GOOG) Android operating system, and cost $199.99.

In its press release Sprint said, "The easy-to-use device offers four modes of interaction:
  • Single-Screen Mode with all the functionality of a single-display touchscreen smart phone;
  • Simul-Task Mode with two of the phone's seven core apps running concurrently but independently on the device's dual displays;
  • Optimized Mode with both displays supporting a single, optimized app with complementary functionality and enhanced usability;
  • Tablet Mode with one application spread across both screens for a full 4.7-inch viewing area.
Those are a lot of features in one smart phone. Do consumers really want something so complex? Sprint has a huge disadvantage in the marketplace because it does not have the Apple (AAPL) iPhone, which is now available though its two larger rivals -- AT&T (T) and Verizon Wireless (VZ). Demand for the iPhone is so great that Verizon Wireless had to cut off pre-orders of the smart phone online just one day after it went on sale. And customers are expected to start lining up when the Verizon iPhone hits stores later this week.

There are rumors that Apple will introduce a new version of the iPhone 4 later in the year, which could touch off another frenzy of demand for Apple's market-leading handset.

Sprint is left with a strategy that puts it in a hole. It must try to market products that consumers will like as much as the iPhone. The market is skeptical. The company's share price has suffered, and it has lost customers most quarters over the last two years. That process will probably not reverse itself -- even with the launch of products like the Echo.

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ericdohse

I couldn't tell if it was 4G or not from the inept report... but it seems to be far and away superior to any of the I-phones... but then again, so was the EVO and well, anything that has come out in 4G... too bad APPLE juice drinkers can't try anything different... because the products being put out by Sprint are just simply superior.

February 08 2011 at 2:58 PM Report abuse rate up rate down Reply
Sekinu2

Ok why would anyone want that ugly inconvienet dual screen phone? There is no use for that thing and its ugly..Fail

February 08 2011 at 10:52 AM Report abuse rate up rate down Reply
jbriesen1

Are you new to covering technology or just new to covering Apple? "There are rumors that Apple will introduce a new version of the iPhone 4 later in the year..." Umm, where have you been the past 4 years? Anyone who has been paying attention knows that Apple introduces a new hardware model iPhone every June. It's not a rumor, it's called a "schedule." Also, what will be introduced "later in the year" will not be a new version of the iPhone 4. The new version of the iPhone 4 was introduced last month and was the CDMA version for Verizon. What will be introduced in June will be the 5th-generation iPhone, which it stands to reason will most likely be called the "iPhone 5."

February 08 2011 at 8:08 AM Report abuse rate up rate down Reply