Push Pop Press was founded in February 2010 by a team that includes Mike Matas, who joined Apple (AAPL) as a designer at the youthful age of 19. The new digital book maker aims to push the envelope on what electronic books can do. That means a relatively new way of interacting with the media, centered on lots of hand gestures, pinching, and other actions now familiar to users of Apple's iOS devices.
Matas will be joined at Push Pop by Kimon Tsinteris, formerly a senior engineer on the iPhone team, and Austin Sarner, an applications developer who created AppZapper and Disco, among others. The Push Pop Press team is tweeting news about its products and it just got a rave review from Apple blogger John Gruber of Daring Fireball (the company purchased a promo note on the site but Gruber went out of his way to praise the startup effusively).
Push Pop Press is one of a number of startups populating the nascent digital books space, including Inkling, founded by another former Apple executive, Matt MacInnis. AllThingsD reported that Push Pop appears to have some sort of deal with Melcher Media, a New York book publisher.