In an attempt to boost sales of its packaged products, Starbucks (SBUX) on Tuesday said it would give away a free 12-ounce bag of its ground house-blend coffee to any customer not satisfied with its Via instant coffee during the next seven months.

Starbucks, the world's largest coffee-shop chain, has sold $135 million worth of Via coffee since launching the brand in September 2009. It sells the instant coffee at more than 50,000 retail outlets worldwide, charging $9.95 for a 12-serving bag of its Via French Roast. Its guarantee, which applies to all five of its Via variations, expires at the end of August.

The company last week posted first-quarter earnings that jumped 44% to $346.6 million on revenue that grew 8% to $3 billion. Its revenue from consumer products rose 12% from a year earlier to $195.2 million.

Starbucks aims to augment its U.S. in-store coffee-drink sales with a broader range of packaged media products, as well as an expanding presence overseas. The company earlier this month reached an agreement with an India-based coffee-bean provider to develop its first stores in that country.


Increase your money and finance knowledge from home

Income Investing

Grow your nest-egg.

View Course »

Investing Like Warren Buffett

Learn from one of the world's best investors.

View Course »

Add a Comment

*0 / 3000 Character Maximum

4 Comments

Filter by:
Sha

I am a coffee drinker... I am now in Texas and Starbucks is big out here. I like the Ice coffee's. One thing that stands out is their service and how they back up their product. I have in the past gotten a few drinks that were not what I ordered. The last time was a local shop and when I called to speak to them about it. I was treated well. I replaced my coffee and I was given a card that also offered me a free drink. I personally am tired of so many companies who do not care about their service or products to us consumers. I have been treated well with Starbucks. If you do not like their coffee then do not buy it. I like and will continue to get it.

February 02 2011 at 6:16 PM Report abuse rate up rate down Reply
msllsa1

A few years ago all Starbucks were closed across the country for one day. Reason? All its employees were retrained for coffee making. It still can't compare with coffee from 7-11, or DD's. Starbucks coffee is the worse

February 02 2011 at 6:01 PM Report abuse +2 rate up rate down Reply
Mary

I love starbucks coffee i buy at least four to six bags every month and give some away so people can try it.It;s a Great coffee i;m using the carmel flavored.House Blend and colombian expresso.me love starbucks coffee.

February 02 2011 at 5:32 PM Report abuse rate up rate down Reply
jmoore1248

Starbucks is burnt and taste bad.

February 02 2011 at 5:15 PM Report abuse +2 rate up rate down Reply