In an attempt to boost sales of its packaged products, Starbucks (SBUX) on Tuesday said it would give away a free 12-ounce bag of its ground house-blend coffee to any customer not satisfied with its Via instant coffee during the next seven months.

Starbucks, the world's largest coffee-shop chain, has sold $135 million worth of Via coffee since launching the brand in September 2009. It sells the instant coffee at more than 50,000 retail outlets worldwide, charging $9.95 for a 12-serving bag of its Via French Roast. Its guarantee, which applies to all five of its Via variations, expires at the end of August.

The company last week posted first-quarter earnings that jumped 44% to $346.6 million on revenue that grew 8% to $3 billion. Its revenue from consumer products rose 12% from a year earlier to $195.2 million.

Starbucks aims to augment its U.S. in-store coffee-drink sales with a broader range of packaged media products, as well as an expanding presence overseas. The company earlier this month reached an agreement with an India-based coffee-bean provider to develop its first stores in that country.


Increase your money and finance knowledge from home

Professional Vs Do it Yourself Investing

Should you get advice or DYI?

View Course »

Introduction to Economic Indicators

Measure the performance of the economy.

View Course »

Add a Comment

*0 / 3000 Character Maximum

4 Comments

Filter by:
Sha

I am a coffee drinker... I am now in Texas and Starbucks is big out here. I like the Ice coffee's. One thing that stands out is their service and how they back up their product. I have in the past gotten a few drinks that were not what I ordered. The last time was a local shop and when I called to speak to them about it. I was treated well. I replaced my coffee and I was given a card that also offered me a free drink. I personally am tired of so many companies who do not care about their service or products to us consumers. I have been treated well with Starbucks. If you do not like their coffee then do not buy it. I like and will continue to get it.

February 02 2011 at 6:16 PM Report abuse rate up rate down Reply
msllsa1

A few years ago all Starbucks were closed across the country for one day. Reason? All its employees were retrained for coffee making. It still can't compare with coffee from 7-11, or DD's. Starbucks coffee is the worse

February 02 2011 at 6:01 PM Report abuse +2 rate up rate down Reply
Mary

I love starbucks coffee i buy at least four to six bags every month and give some away so people can try it.It;s a Great coffee i;m using the carmel flavored.House Blend and colombian expresso.me love starbucks coffee.

February 02 2011 at 5:32 PM Report abuse rate up rate down Reply
jmoore1248

Starbucks is burnt and taste bad.

February 02 2011 at 5:15 PM Report abuse +2 rate up rate down Reply