will.i.am will work with Intel on products such as laptop and tablet computers as well as smartphones, and will create music "expressly for Intel," the company said in a statement. Intel made the announcement at a sales and marketing conference in Anaheim, Calif.
The partnership further illustrates how technology companies are trying to broaden their appeal by appealing to pop-music fans. Hewlett-Packard (HPQ) last year ran a TV-advertising campaign featuring hip-hop artist and producer Dr. Dre creating beats on an HP laptop.
Intel earlier this month said fourth-quarter earnings surged 48% from a year earlier on strong corporate spending. The company on Monday said it would repurchase as much as $10 billion in shares, or about 8% of the company's market value.
Intel shares closed up 32 cents, or 1.5%, to $21.56 in Nasdaq trading on Tuesday.