ComScore: More Advertising Coming to Online Videos
Jan 24th 2011 7:30PM
Updated Jan 24th 2011 10:00PM
As a growing number of Internet users watch videos online, they're attracting more advertisers, according to a ComScore presentation at the OMMA video conference Monday. The research firm expects spending on online-video advertising to more than triple between 2010 and 2015, GigaOm reports.
It projects that online-video advertising will generate $5.2 billion in revenue in 2015, up from $1.4 billion last year, ComScore Senior Product Management Analyst Dan Piech said in the presentation. Video-advertising revenue already quadrupled between 2006 and 2010.
But if the reality meets ComScore's projection, online advertising would still lag behind the growth on online videos -- meaning that the ad revenue per video would actually fall over the next few years. Internet viewers only spend about one minute per hour watching advertising, compared to 15 minutes out of every hour for television viewers, Piech said.
And while longer videos -- like those viewable on Hulu -- enables more advertising, online viewers are still watching just half the ads they watch on TV.
Viewers watched more than 440 billion online videos last year, up sevenfold from the 63 billion viewed in 2006, according to ComScore.