The Product: Magic Bullet
The Price: $50 in stores; Online two for $99.99 plus $39.98 shipping and handling
The Claims: Does any job in 10 seconds ... or less
Buy-O-Meter Rating: 3.5 out of 5

The Magic Bullet is a pint-sized blender-chopper-frother that claims to do any kitchen job in "10 seconds ... or less."

A boast like that just invites trouble, doubt, ridicule ... frustration.

magic bulletThe silver mini-appliance features a 6-1/2-inch base, two blades, and several plastic cups -- small cup, big cup and many cups with handles.

Fill an aforementioned cup with ingredients, affix a blade, and then pop it into the base. Pulse or lock on -- your choice. Actually, the Magic Bullet sometimes locks on when you'd rather pulse, turning salsa into soup.

After my tests, here's the lowdown on the bullet.

Does Very Well: Grinds coffee beans, froths milk for cappuccino, chops garlic, mixes smoothies and power drinks.

Does Not So Well: Chops onions, dices tomatoes, whips cream (more creamed than whipped), and makes a lot of anything.

Does OK, But In More Than 10 Seconds: Prepares hummus (unless you like crunchy hummus), combines leafy, cheesy, nutty sauces (like pesto).

Combining solid ingredients in the Magic Bullet requires a lot of shaking and tapping. You don't see those aerobics on the product's infomercial, although its cookbook schools you on the "shake" "shakin' pulse" and "tap" techniques -- nice names for smacking the thing around to dislodge carrot pieces or force basil off the sides of cups.

The Magic Bullet costs about $50 in stores -- THE PLACE TO BUY IT! -- and a whole lot more than online, with pricey shipping and handling. And online you'll get an extra machine and a few more attachments, like a juicer you probably won't use.

Bottom line on the Magic Bullet?

Buy the Magic Bullet if you want to blend a packet of instant breakfast each morning, or make a single serving of broccoli soup for dinner.

But if you invite friends for supper, or have only eight seconds to prepare a sauce, then pick some greater magic, like your old food processor or trusty blender.

Become a fan of Consumer Ally on Facebook.




Increase your money and finance knowledge from home

Building Credit from Scratch

Start building credit...now.

View Course »

What is Inflation?

Why do prices go up?

View Course »

Add a Comment

*0 / 3000 Character Maximum

1 Comment

Filter by:
Mary Bironas

I love my Magic Bullet! Can't believe I owned it for so long before actually using it!
Makes great cream soups, smoothies, sorbet and puree. Easy clean up and takes
up very little space. Most of my cooking jobs at this point in my life don't require my
big blender. This is great!!!

October 05 2013 at 3:48 PM Report abuse rate up rate down Reply