Martha Stewart Joins the Green Movement

Martha Stewart Omnimedia (MSO) and KB Home (KBH) will launch a line of green homes. The announcement was made in conjunction with Builder magazine. The project is officially known as the "KB Home GreenHouse: An Idea Home Created with Martha Stewart."

The concept was unveiled ahead of the NAHB International Builders' Show. The homes are billed as operating on "net-zero energy." KB Home said, "It is the company's first net-zero energy home, meaning it is intended to produce more energy than it consumes over the span of a year." Stewart added, "We were happy to be a part of this project with KB Home. It allowed us to build on our already successful partnership by creating the ultimate 'green' home that is not only environmentally friendly, but also beautiful, functional and affordable." The residences have been labeled as a "Maximized Energy-Efficient Home" by the U.S. Department of Energy.


The new houses will use solar panels and rain collection devices to be self-sustaining from an energy use standpoint. Prices for the homes will begin at about $200,000.

Stewart's company needs a lift -- badly. The firm's shares trade at $4.09, near their 52-week low. Martha Stewart Omnimedia recently lost its CFO. The company also lost money in the third quarter due primarily to trouble in its broadcast division. KB Home is not much better off. Its stock traded at nearly $80 five years ago. The housing and real estate slump have taken the price down to about $12. The home builder recently released weak earnings and poor sales.

There may be little demand for the new green homes. That is to a large extent because the housing market is so badly off. It may also be that buyers may be suspicious about whether a green home will really work, and whether the new technology operates as advertised.

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tomco727

didn't she just get out of jail

April 26 2011 at 7:02 PM Report abuse rate up rate down Reply
wgl51

Martha is money hungry

January 13 2011 at 12:56 PM Report abuse rate up rate down Reply
NowStopIt

I disconnected myself as well from magazines and stuff alike, I just wish I could see her helping and giving of her $$$$$$ to the needy and maybe People will have a different view.

January 13 2011 at 8:44 AM Report abuse rate up rate down Reply
bp233

I wouldn't watch her hand out free gold coins, looks like they could find someone more suitable for that.

January 13 2011 at 7:56 AM Report abuse +1 rate up rate down Reply
timothy

Wow, talk about a bunch of angry, jealous ********. Martha Stewart has more class in her pinky finger than all of you put together. As you may recall, all of the charges against Martha Stewart were dropped. The ONLY thing she was caught doing was lying. Who does not lie? President Bush lied to us regarding Iraq, Madoff lied, and I am sure other CEO's have lied. People are intimidated by this woman, and they should be. everything she has done has been at the top of her game. I would buy one of these homes in a heartbeat if I were in the market for one. Way to go Martha!!!!

January 13 2011 at 6:41 AM Report abuse -2 rate up rate down Reply
1 reply to timothy's comment
bp233

I'll bet your name is really Martha.

January 13 2011 at 7:58 AM Report abuse +1 rate up rate down Reply
richsonny61

Will this woman ever go away ,is she that dam stupid that she thinks anyone cares about what she has to say do -she made off with her extra $400,000,000 dollars and got busted . NOW MARTHA HEAR THIS GO HOME AND CLOSE THE DOOR AND STAY THERE ,YOU ARE OLD HACK- GOT IT !!!!

January 13 2011 at 12:19 AM Report abuse +5 rate up rate down Reply
silas

CONSERVATION= YES
RECYCLING = YES
ALTERNATIVES TO FOSSIL FUELS= YES
BEING ENVIRONMENTALLY SENSITIVE= YES (NO FANATICS NEEDED)
CAP & TRADE = KRAPOLA
GLOBAL WARMING= CYCLICAL
GLOBAL WARMING= POLITICAL POWER GRAB= ABSOLUTELY

January 12 2011 at 10:48 PM Report abuse +5 rate up rate down Reply
gunner0361

Just another media-hungry idiot joining another idiot cause.

January 12 2011 at 9:12 PM Report abuse +10 rate up rate down Reply
andrc657

Despite the overwhelming evidence and the opinions of 97% of scientists FOX NEWS says there is no global warming.

January 12 2011 at 6:15 PM Report abuse -14 rate up rate down Reply
1 reply to andrc657's comment
silas

Andrc657 is on a roll with ZERO people in agreement...

January 12 2011 at 10:51 PM Report abuse +4 rate up rate down Reply
Regina

THE GREEN MOVEMENT IS JUST A MONEY MAKER FOR PEOPLE WHO ARE RICH

January 12 2011 at 4:37 PM Report abuse +5 rate up rate down Reply
1 reply to Regina's comment
cyberfreddie

Oh really. How did you arrive at this bit of dramatic insight? Dolt!

January 12 2011 at 6:34 PM Report abuse -7 rate up rate down Reply