iPhone 4 Tops eBay's 'Top Shopped' List

eBay (EBAY) has released its "Top Shopped" report for 2010 -- and Apple products dominate. The report's lists, the company explains, give insight into the trends that drew the most shoppers for the year.

The iPhone 4 (AAPL) was the leader among eBay's picks for America's "top shopped" and "pop culture obsessions" of 2010, with about 1.6 million related items sold. The smartphone was followed by Barbie (MAT) at 1.2 million; military jackets at 1 million; Hot Wheels at 748,000; and the iPad at 621,000.

In other lists -- "top shopped in style" and "fashion obsessions" in 2010 -- military jackets came in first, followed by plaid, the 1950s and neon.

The various eBay lists overlap, making them a little difficult to sort out, but any way you look at them, Apple products were hugely popular in 2010. The auction site said in its "Gotta-have Gadgets: One company produced two of the year's most coveted new devices: Apple's iPhone 4 and iPad. Apple's flagship products conquered the tech scene as well as pop culture and were wanted by everyone from avid readers to families, gear geeks and anyone interested in the latest must-have."

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Charles Neslon

Well this really is no surprise, is it? It seems like that product is really taking the world by storm.


January 13 2014 at 2:53 PM Report abuse rate up rate down Reply
Rachel Harris

I don't think pay pal is hard to use. I used it to buy my collegiate snuggie and it worked out fine! Thanks for the great stats Douglas!

June 08 2011 at 2:10 PM Report abuse rate up rate down Reply

"Where's the beef"? I click on and find two items then its click and hunt for the other eight. I want news quickly and not filled with "fluff".

January 02 2011 at 12:12 PM Report abuse rate up rate down Reply

One of the HOTTEST new products on eBay for the outdoors industry is called a Pen Fishing Rod. These awesome rod & reel combos are sold in over 140 countries and currently featured by AsSeenOnTv.com as well as a few other outdoor industry companies. It's a cleverly fabricated miniature fishing rod disguised as a Pen. The Pen Fishing Rod Extreme version Is only 7¾" closed or 4' 9" which is 57" in length when fully opened & comes with your choice of 9 different reels. Then there's the Pen Fishing Rod Goliath version which is 63" or 5' 3" fully opened. Watch our youtube.com video or google us, don't just take our word for it!


January 01 2011 at 7:18 AM Report abuse +2 rate up rate down Reply

Happy 2011 !!
gET healed now

December 31 2010 at 10:40 PM Report abuse rate up rate down Reply

I quit using ebay several years ago when they required the use of PayPal. I enjoyed using ebay for finding collectibles for many years. It was just like a huge swap meet with individual collectors swapping unobtainable items. Now ebay is just a huge commercial store.

If I want to buy new products from a store I use Amazon.


December 31 2010 at 8:46 PM Report abuse rate up rate down Reply