The site may look to existing owners for more cash, The Wall Street Journal reported without naming its sources. Media companies including News Corp. (NWS) and Walt Disney (DIS) are investors in Hulu. News Corp. also owns The Wall Street Journal.
Hulu was considering an IPO as a way to raise capital. The company planned to use some of the proceeds to license additional content from a broader range of media companies.
A spokeswoman for Hulu declined to comment.
Hulu is also considering broaden its pay-video options beyond the recently introduced Hulu Plus, The Wall Street Journal said.