Video website Hulu LLC has put its IPO plans on hold and is considering other options to raise cash, The Wall Street Journal reported.

The site may look to existing owners for more cash, The Wall Street Journal reported without naming its sources. Media companies including News Corp. (NWS) and Walt Disney (DIS) are investors in Hulu. News Corp. also owns The Wall Street Journal.

Hulu was considering an IPO as a way to raise capital. The company planned to use some of the proceeds to license additional content from a broader range of media companies.

Hulu's lack of long-term rights to its owners' online-video programming was a factor in the decision not to proceed with the IPO.

A spokeswoman for Hulu declined to comment.

Hulu is also considering broaden its pay-video options beyond the recently introduced Hulu Plus, The Wall Street Journal said.

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