Internet company AOL (AOL) agreed to purchase Inc, a website that lets people create a single personal profile page that presents their online identity. lets users bring together profiles on LinkedIn, Twitter, Facebook, e-mail, blogs and more.'s co-founder Tony Conrad and his team will join AOL's Consumer Applications Group, AOL said in a statement.

The terms of the deal were not disclosed.

"Creating smart online identities for consumers can have an incredibly positive impact on AOL's content and advertising strategy as it gives us the ability to provide relevant and meaningful content to consumers," said Brad Garlinghouse, AOL's president of consumer applications.

AOL, the parent company of DailyFinance, has racked up a list of acquisitions this year, including StudioNow, 5min Media, TechCrunch, Thing Labs and Pictela.

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Mr. Collins: I have not been irritated by content on AOL... as on TV. Perhaps this does make me somewhat Janus faced. However, I have not wanted to reply to AOL profile pop-ups because I consider them too intrusive. Apparently a great deal is known about me already because the advertisements I receive in the mail are profile specific. (Perhaps I am unconsciously ("Jung", anyone) fighting some sort of a privacy rear guard action here.)

December 21 2010 at 10:58 AM Report abuse rate up rate down Reply