This year, for the first time, advertisers have spent more online than they have on print newspaper ads.

Digital-marketing research firm eMarketer said U.S. spending on online ads will reach $25.8 billion in 2010, compared with $22.8 billion on print ads, The Wall Street Journal said.

Advertisers have been migrating to the Internet for years, crippling the revenues for newspapers and forcing many of them out of business completely.

":It's something we've seen coming for a long time, but this is a tipping point," says Geoff Ramsey, CEO of eMarketer.

Total ad spending in the U.S. is forecast to rise by 3% this year to $168.5 billion, according to eMarketer. Spending on print ads, meanwhile, will drop 8.2% in 2010 and 6% in 2011.

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jstthinkaboutitt

Wake up retailers! You may think the internet is going to make your buisness boom but in all reality it is going to hurt more then it helps. I am a pro in risk managment and buisness managment and you need to understand the importance of "print" advertising. Not only can print advertising reach your "local" market and catch the eye of interested buyers alot better then the internet but by focusing your main advertising on the internet you are cutting out your "local" stores action. The best retailers and buisness managment pro's know that the most profits come from consumers "impulse" buys. This is when the consumer is shopping your stores and walking the isle's and picking up things they think they need or like on the impulse of seeing the item. When you strictly narrow things down to wanting people to search and buy online people when they search are normally "specific" shopping and are not walking your isle's "impulse" buying. Retailers better wake up and understand that just because the internet can help sell some items it is still not the best way to advertise to a local area. The internet is way to broad of a spectrum and anyone knows that when you search something on here a million things pop up and that is definilty not the best odds for your store to be seen.

December 20 2010 at 9:40 AM Report abuse +1 rate up rate down Reply