McDonald's CupMcDonald's (MCD) has a new target as it reinvents its beverage business: the milkshake.

The ice cream drinks have been a fast-food favorite for decades. Now, McDonald's is considering giving them a new look, spokeswoman Danya Proud tells DailyFinance. The restaurant giant may start serving the shakes in see-through plastic cups instead of the current white paper cup familiar to fast-food customers the world over.

"We're playing around with repackaging the shakes," Proud says. "We believe there's an opportunity to make them more visually appealing to consumers." The company may even give customers the option of adding cream and a cherry to the milkshake to give it a dessert twist, Proud says.

"We've Evolved"


McDonald's has increasingly pushed beverages such as its coffee and smoothies in a bid to move beyond its traditional burgers-and-fries menu. The strategy has helped the fast-food giant notch more than 25 consecutive quarters of comparable-store sales growth (for stores open at least one year), even as the retail sector has struggled to keep customers spending at a time of high unemployment.

"We've evolved," Proud says. "We can't be stuck selling menu items that aren't desirable or relevant to today's consumers."

McDonald's is currently testing the new milkshake format in Midwestern states including Illinois and Wisconsin and may launch it out nationwide in 2011, Proud says. "It's something that's been extremely well received in tests," she adds, noting that McDonald's hasn't made a final decision on whether to roll out the new-look shakes.

The company is also testing strawberry lemonade drinks and considering expanding its range of teas and juices. Also, Oak Brook, Ill.-based McDonald's began selling oatmeal this month. It will be available all day, rather than just at breakfast. "Oatmeal's increasingly popular," Proud says. "It's going to be interesting to see how people utilize this as a snacking option."


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83 Comments

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hermhappy

The first thing they should work is keeping their machines operating!!!!!

December 21 2010 at 2:39 PM Report abuse rate up rate down Reply
BILL

Clear Cups...Whipped Cream...Cherys...? Nothing new in the fast food industry!Somebody should check Jack In The Box's Menu.

December 21 2010 at 2:32 PM Report abuse rate up rate down Reply
Mike

mcdonald milkshakes use to be the best, just like their fries, but alas, the food police made them change the way they are prepared and their ingredients, so now i dont do mcdonalds anymore

December 21 2010 at 2:30 PM Report abuse +2 rate up rate down Reply
rrimel9870

FORGET CHANGING THE PACKAGE, REFORULATE THE MILKSHAKE, THEY TASTE TERRIBLE!!!!!

December 21 2010 at 2:14 PM Report abuse rate up rate down Reply
alfredschrader

Crock, Sanders, Thomas, are all gone, even my dad who invented Yoo Hoo chocolate drink & a food genius, was buried by the same Gratiny Road mortuary as Harland Sanders.
Ray Crock got his start selling milkshake cups believe it or not. While delivering cups to the McDonald's brothers three restuarants he noticed the crowds queued up outside and bought the brothers out. The rest is history.
Actually today McDonalds is lucky that I'm too busy to start a new chain. Why ? Because I'd come out with the newest, coolest, neatest stuff anyone could imagine. How ? Easy, I'm a second generation original...Alfred-

December 21 2010 at 2:07 PM Report abuse +1 rate up rate down Reply
blieber733

figure that mcdonalds would want to screw with a proven winner. guess i can give up the shake just like i did when they got rid of the sausage egg mcmuffin that only cost a buck.

December 21 2010 at 1:54 PM Report abuse +1 rate up rate down Reply
Netalff

Sorry McDonalds, but I have not had one of your shakes for over 30 years. They are half foam, and sickly sweet. You could pack them in gold foil, and we wouldn't drink one if it was free.

December 21 2010 at 1:38 PM Report abuse +2 rate up rate down Reply
Hi RON

Before you get carried away with the milkshakes, how about ensuring you have chocalate and/or twist ice cream cones. All I can find now at McDonalds is the vanilla. Oftentimes, same with the milkshakes....just vanilla. And in addition, the cones are getting smaller and the prices getting bigger!!!!!!!!!!!!!!!

December 21 2010 at 1:18 PM Report abuse rate up rate down Reply
relay391

mcdonalds--don't waste your time--michelle obama is going to make sure nobody gets to drink them.

December 21 2010 at 1:17 PM Report abuse +4 rate up rate down Reply
tetonauto

McD's doesn't need new packaging, they need REAL shakes. How can their fries be so right and their shakes so wrong?

December 21 2010 at 1:14 PM Report abuse +3 rate up rate down Reply
2 replies to tetonauto's comment
Netalff

The fry's are treated to stay crisper longer, and coated with wheat fiber, so they will brown quicker.

December 21 2010 at 1:42 PM Report abuse +2 rate up rate down Reply
1 reply to Netalff's comment
tipsygypsy82

Fry's? Do you, perchance, mean 'fries'? An expert on McDonald's food, yet you apparently haven't passed the second grade. Charming.

October 25 2012 at 12:38 AM Report abuse rate up rate down
Taina

McD's frys ae best, but not as good as when they were made with beef tallow. The food police, who would never eat there, stopped that. The shakes are lame.

December 21 2010 at 2:43 PM Report abuse rate up rate down Reply