When it comes to young people's favorite brands, the Internet has nothing on sugar.

That's the gist of a Harris Interactive report released Wednesday on 8- to 24-year olds' favorite brands. Mars's M&Ms bested Google (GOOG) when it came to respondents' familiarity with the brand, belief in its quality and purchase consideration, according to Harris's first-ever brand poll of that age group.

Google came in No. 1, followed by Reese's Peanut Butter Cups and Oreo's. Hershey's Milk Chocolate also made the list, coming in at No. 7. Less sugary brands on the top 10 include Apple's (AAPL) iPod music player, Target (TGT) stores, Subway sandwich shops, Doritos chips and Walt Disney's (DIS) Pixar animation studio.

M&Ms won the top spot by ranking high on the lists of multiple age groups within the larger study. Nintendo (NTDOY) Wii was actually the favorite among children 8 through 12 years old, while Reese's topped the list of 13- to 17-year-old teens. Among 18- to 24-year olds, Google came out on top, followed by social networking giant Facebook and the iPod.


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excal2112

There arent as many major must have brands outt here that once were. Tommy Hilfiger and Abercrombie were really big. I think the number of choices have diluted this. Places like Amazon, GlowShopper.com, and OverStock.com runs so many deals on the top brands that they're more affordable.

December 12 2010 at 12:37 AM Report abuse rate up rate down Reply