Yahoo Releases Its Top Search Terms for 2010

Move over, Michael Jackson. The BP oil spill topped the list of most popular Yahoo searches in 2010, dethroning Jackson from the top spot.It took a man-made disaster to topple a celebrity from the top spot on Yahoo's (YHOO) annual list of most popular search requests.

BP's (BP) massive oil spill in the Gulf Coast drew the most interest among the tens of millions of people that used Yahoo's search engine during 2010. The Internet company released its top 10 rankings Tuesday.

Michael Jackson was Yahoo's most requested subject in 2009, the year that the entertainer's death stunned the world. Britney Spears, another star-crossed singer, held the No. 1 position on Yahoo's search list from 2005 through 2008.

After falling to No. 5 last year, Spears dropped to No. 10 on Yahoo's list this year.

Not the Best Barometer

Although Yahoo's search engine is the second most used on the Web, it's not the best barometer of people's online interests. That's because Google (GOOG) fields billions more search requests than Yahoo, Microsoft's (MSFT) Bing and AOL (AOL) combined.

Bing and AOL released their top searches earlier this week, with reality TV star Kim Kardashian topping Bing's list and golfer Tiger Woods leading the pack of celebrities at AOL. Kardashian came in fourth on Yahoo's list and seventh in AOL's celebrity rankings; Woods was third on Bing and didn't appear among Yahoo's Top 10.

Google doesn't plan to break down its top searches until later in December so it can get an even better handle on what piqued Web surfers' curiosity this year.

As usual, pop culture dominated the rest of Yahoo's Top 10. Other celebrities on Yahoo's list included teen singer and actress Miley Cyrus (No. 3), singer Lady Gaga (No. 5), actress Megan Fox (No. 7), teen heartthrob Justin Bieber (No. 8) and TV's top-rated show, the American Idol talent competition (No. 9).

Soccer's World Cup, which drew huge crowds and television audiences in June, grabbed the second spot on Yahoo's list while Apple's (AAPL) most hot-selling gadget, the iPhone, came in sixth.


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dannyted

With tools that could so incredibly advance people's knowledge, this is the crap they look at!!

December 01 2010 at 10:48 AM Report abuse +2 rate up rate down Reply
1 reply to dannyted's comment
mistercd103

I was thinking the same thing. I have no idea who most of these people are.

December 01 2010 at 11:20 AM Report abuse +2 rate up rate down Reply