Congress could be days away from turning down the volume on blaring TV ads.

The Commercial Advertising Loudness Mitigation (CALM) Act would ban TV ads that have a louder volume than the shows they interrupt, The Wall Street Journal said.

Consumers have been complaining for decades about the volume on some ads.

"If I'd saved 50 million children from some malady, people would not have the interest that they have in this," Rep. Anna Eshoo (D – Cal) told The Wall Street Journal.

In 1984, U.S. regulators declined to regulate noisy advertising, saying that it was impossible to quantify volume. That left advertisers free to try to out-blare each other.

Technically, no ad is currently louder than the loudest moment in the show it interrupts. The problem is that loudest moment may only be a split second long – a gunshot, or a car crash – with the rest of the show at a much lower volume.

As a result, advertisers can pitch their ad at a much higher volume than the vast majority of the show.

"It's not the engineers' fault, it's the physics' fault," David Wood, an audio expert who chairs a working group on the issue at the U.N.'s International Telecommunications Union, told The Wall Street Journal.

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james

thank god the fcc finally steped up to the plate. now the fcc needs to address the air time on advertiseing on tv . or some ambisious attorney needs to file a class action law suit against the cable-and satalite co. there is entirely to many advertisements on the networks that we the subscribers are paying to watch.what happend when we use to watch tv with our antanas and we didnt have to pay some network for vewing its programs or comercials.the advertisers paid the networks to show their advertisements. now we the consumers are paying the cable-or satalite co. to watch as much as 40% air time for advertisements.this is just pure wrong. i myself dont want to pay to watch advertisements, i think the cable-satalite co. owe me a refund of 40% for lost programming. what do you think ??????

December 15 2011 at 9:58 AM Report abuse rate up rate down Reply
religraphs

Lets try controlling the music also!

December 03 2010 at 12:07 PM Report abuse rate up rate down Reply
csnowflake01

I am sick of trying to watch a program ....and then out of the blue when it goes to a add or commercial your volume goes through the roof .... That is telling me they are going to make you listen to theire add like it or not ...You have to sit with the remote in your hand and play volume control guard .... I am glad someone is doing something about the tv sound bullies !!!!

December 03 2010 at 8:49 AM Report abuse +5 rate up rate down Reply
TenFour5150

This is common sense: if the producers of these ads choose to invade my sacred space with their inconsiderate noise, I will support whatever it takes to get them under control. If that means more Federal Govt, so be it. Obviously these advertising jerks aren't going to create the change on their own, or it would have happened already.

December 03 2010 at 8:30 AM Report abuse +4 rate up rate down Reply
jbjg24m

the next thing the government will try to control will be the clothing that we wear

December 03 2010 at 7:19 AM Report abuse -6 rate up rate down Reply
tmqharley

i don't look at this as the government trying to control our life as much as it's a welcome restraint on an invasion that we have no control over. having to hit the mute button every time a commercial is on, in my opinion, is NOT a solution, only an annoyance. i surely don't want or need an outside agency such as the television stations or advertisers dictating to ME what's a good volume level. i applaud the government for taking this step.

December 03 2010 at 3:08 AM Report abuse +7 rate up rate down Reply
Lois

is there anything this new government does not want to control? How's the change thing workin' for ya now?

December 03 2010 at 2:37 AM Report abuse -4 rate up rate down Reply
kit1105sun

I have a big problem with the loudness of TV commercials. Way to loud and i at 63 have a hearing deficet. Even without both hearing aids still too loud. Turn them down!

December 02 2010 at 2:50 PM Report abuse +8 rate up rate down Reply
Le Fay

IT'S ABOUT TIME! My spouse suffers from a congenital bilateral hearing loss that is progressive with age. At the present for her to hear her TV shows the sound must be set high, yet with the current ability of the networks/advertisers and manufacturers to overlook this issue, my hearing is suffering due to laud commercials and I'm blown out of the room unless the sound is immediately muted. Now I'm starting to suffer with ringing of the ears and a level of hearing loss. For those in power to suggest the sound is not measureable is a Fark scientifically. And only an uneducated imbicile would buy that as true, likewise, to offer a compromise of "no louder commercial as the loudest sound during a show" is still as rediculous as leaving the blowout sound levels untouched. It's a ball faced lie! The only reasonable means I can see, is to try and find a national legal firm to commence a class action civil lawsuit against the television manufacturers, advertisers and their Agencies, the Networks for Injunctive Relief and Civil Damages to the TV viewing public. All prior complaints can be a starting point as under the Freedom of Information Act, all complaints are subject to being relesed upon receipt of properly made requests. Just pass this around and see the results. As I see it, making this a real issue may force Congress to stop taking perk money from the offenders and take positive action to the profound relief of the TV viewing poblic.

December 02 2010 at 2:29 PM Report abuse +5 rate up rate down Reply
mysticwolf011

Do you really need big brother to turn down the volume,heck you don't even have to get up.Hit the mute button on the remote.We do not need more govt. control of our lives.

December 02 2010 at 1:28 PM Report abuse -6 rate up rate down Reply