Booz Allen Hamilton Holding has priced its IPO at $17 a share, setting its $238 million offering at the low end of its range, the company announced Tuesday.

The management and technology consulting firm, which largely serves government clients, apparently failed to light a fire under prospective investors in the way that General Motor's offering did: The automaker on Wednesday boosted the size of its pending IPO by almost a third to meet strong share demand. Booz Allen had an initial pricing range of $17 to $19 a share, and had there been sharp demand would have priced the deal on the upper side of the range.

Booz Allen will begin trading today under the ticker BAH. But it's making its debut against headwinds in the market. Over the past week or so, the Nasdaq has fallen 4.3% and the Dow is down 3.7%.

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