Retail Video-Game Console Sales Plunge 26% in October

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Total retail sales of video-game hardware, software and accessories fell in October. U.S. retail sales of video game hardware, software and accessories slipped 4% in October as demand for most gaming consoles declined from a year earlier, according to data from market researcher NPD Group.

Overall game sales were $1.07 billion last month, down from $1.11 billion in October of last year, NPD said on Tuesday. Year-to-date sales were down 8% at the end of October, at $10.57 billion.

"Keep in mind that these sales only reflect new physical retail sales," said NPD analyst Anita Frazier in a statement. "While down, there are revenues being generated from digital distribution, used game sales, rentals, social network games and mobile applications, to name a few."

Hardware Down, Software Up

Hardware sales tumbled 26% to $280 million from $381 million a year ago. With the exception of Microsoft's (MSFT) Xbox 360, every gaming system saw a decline in unit sales, NPD said. The Xbox sold 325,000 units, up 30 percent year-over-year, Microsoft said.

Sales of game software, meanwhile, climbed 6% to $605 million from $573 million. The basketball blockbuster "NBA 2K11" from Take-Two Interactive Software Inc. was the month's best-selling title. It was followed by the shooter "Fallout: New Vegas" from Bethesda Softworks and "Medal of Honor" from Electronic Arts (ERTS). The number doesn't include "Call of Duty: Black Ops," which went on sale Nov. 9 and shattered the entertainment-industry sales record held by its predecessor, "Call of Duty: Modern Warfare 2."

Sales of game accessories jumped 18% to $142 million.

Reggie Fils-Aime, the president of Nintendo of America, said in a recent interview he expects Nintendo (NTDOY) to do well during the November-to-December holiday sales period.

"Last year, we sold close to 50% of hardware on (the holidays)," he said. While Nintendo is not planning to cut the price of the $199 Wii, Fils-Aime added that some retailers are doing this on their own as they work to lure shoppers into their stores.


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sgentilejr

Did you know Colgate toothpaste in Made in Mexico?? No you did not know because you never look at the packages or labels to see where what you buy is made. Little things add up fast. Buy Colgate and help eliminate USA jobs or buy another brand that is made here and help to create jobs___It is you choice. CONSUMERS are the Economy. How you spend your money can create or can give jobs away. But please____Don't cry when you cannot find a job and your children are starving to death when you are driving a foreign car, and you are wearing made in China clothing, made in Korea shoes and you buy food products made in France Italy, Mexico, Brazil etc.

November 17 2010 at 4:15 AM Report abuse rate up rate down Reply